Junior Editorial Analytics Associate

The Data & Digital team distributes the South China Morning Post’s award-winning journalism across platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions.

Working closely with Editorial, Product and Audience teams, we turn complex quantitative and qualitative signals into clear direction for the newsroom, helping editors understand what content drives reader engagement, trust and loyalty.
 

We are looking for a junior editorial analytics associate to help scale our use of AI-driven research and performance analysis for the newsroom.

You will work directly with a senior editorial analytics lead to turn data and AI outputs into concise, actionable insights for editors who may have limited business or analytics background, ensuring every deliverable is clear, practical and easy to act on.
 

• Support AI‑driven editorial research and analytics by running structured workflows, preparing inputs and helping shape AI outputs into newsroom-ready briefings and reports.
• Translate data and AI findings into plain newsroom language, highlighting what it means for coverage, what actions to take, and what to monitor next, without unnecessary jargon.
• Take ownership of smaller analytics and research projects under senior supervision, from refining the question to packaging outputs for specific desks or editors.
• Operate and quality‑check AI workflows (prompts, templates or agents), validating results against source data, flagging issues and suggesting improvements.
• Document processes and checklists for recurring tasks, so reports and AI workflows can be repeated reliably and scaled as demand grows.
• Respond to ad‑hoc editorial questions with structured analysis, supporting editors with quick diagnostics on why a package performed as it did and what can be learned.
• Collaborate with editors and audience teams in Hong Kong, participating in relevant meetings, listening for information needs and ensuring insights are understood and actionable.
• Monitor for anomalies and opportunities in performance data, such as spikes in engagement, underperforming content or shifts in reader behaviour, and surface them with clear hypotheses.

• Basic familiarity with SQL or BI tools (e.g. GA4, Adobe Analytics, Chartbeat/Parse.ly, Looker/Data Studio, Tableau or similar).
• Exposure to Python or R for data cleaning or analysis, or experience working alongside data scientists or analysts.
• Experience using LLMs/AI tools to accelerate work (e.g. for research synthesis, drafting or code assistance), and comfort giving clear feedback when outputs are wrong.
• Cantonese and/or Mandarin language skills and familiarity with Hong Kong and Mainland China news.

Work location will be at Causeway Bay office.

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