PR & KOL Manager (Pooling)

Responsibilities:

KOL Campaign Strategy and Execution

• Source, evaluate, and recommend KOLs aligned with campaign goals, target audiences, and brand guidelines.
• Develop and implement end-to-end KOL campaigns, ensuring alignment with client objectives and internal timelines.
• Coordinate with internal teams (Digital, Copy, Art, BI, Finance, and Relationship Managers) to ensure smooth campaign execution.

KOL Relationship Management

• Build and maintain strong relationships with KOLs, fostering long-term collaborations.
• Serve as the primary point of contact for KOLs, handling outreach, negotiations, deliverables, and posting requirements.
• Manage contracts, MOAs, and payment coordination with Finance and Relationship Managers.

Content Oversight and Compliance

• Oversee content submission, review, and approval workflows to ensure alignment with briefs and brand standards.
• Monitor live posts to ensure compliance with campaign guidelines and brand non-negotiables.
• Collaborate with internal teams to address creative feedback and optimize content performance.

Tracking, Reporting, and Insights

• Manage the KOL Mastersheet, including influencer pools, final selections, timelines, posting trackers, budgets, and payment logs.
• Collect post-campaign insights and coordinate with the BI team to generate performance reports.
• Analyze campaign effectiveness, providing actionable recommendations for optimization and future planning.

Collaboration and Team Support

• Work cross-functionally with internal stakeholders to ensure cohesive campaign messaging.
• Support team knowledge sharing and process improvement initiatives.
• Assist in onboarding and training junior team members as required.
   

Industry Knowledge

• Stay updated on influencer marketing trends, creator platforms, and industry best practices.
• Understand both creator culture and brand discipline to balance creative authenticity with campaign objectives.
   

Requirements:

• 2–4 years of experience in influencer marketing, digital marketing, or social media management.
• Strong understanding of influencer platforms (TikTok, Instagram, Facebook, YouTube, etc.).
• Proven experience managing multiple campaigns and creators simultaneously.
• Highly organized, detail-oriented, and deadline-driven.
• Strong communication, negotiation, and relationship management skills.
• Familiarity with influencer tools (e.g., Klear, Meltwater) is a plus.
• Ability to execute campaigns end-to-end while collaborating effectively across departments.
• Ability to work independently in a remote work setting.