Senior Copywriter

Write campaign concepts, taglines and headlines with the Art Director Write copy for TV, radio and video scripts, OOH, print, digital and social ads, and event materials Write promo mechanics, T&Cs summaries, push, SMS and email copy, lobby banners and game launch copy with the CRM and Product teams Write and adapt copy in English, Filipino and Taglish to suit each audience Keep the tone-of-voice guide for each brand up to date and apply it across all teams Produce several variants for A/B testing; learn from performance results Check every piece against PAGCOR advertising rules, responsible gaming messaging and platform policies; work with Legal on sensitive copy Proofread and QA all outgoing brand materials Requirements 4+ years as a copywriter at an ad agency or in-house brand team Portfolio covering ATL scripts, digital ads and short-form promo copy Excellent written English and Filipino; natural Taglish for mass-market work Online gaming, betting, e-commerce or app experience preferred Fast, versatile, and comfortable writing many variants to deadline Understanding of advertising compliance in regulated industries a plus Success in the first 12 months Tone-of-voice guides live and used for both brands Copy turnaround within agreed SLAs No compliance issues traced to copy Measurable lift in tested headlines and CRM messages