Manager, Brand Marketing

POSITION SUMMARY This role focuses on leading data-driven strategies and integrated campaigns across Hotel, F&B, Retail, and Entertainment. The candidate must have a strong background in brand development, events management, and creative execution, with a solid grasp of industry trends and the ability to collaborate cross-functionally to deliver brand-aligned, impactful campaigns. DUTIES AND RESPONSIBILITIES Develops and executes innovative marketing strategies to enhance brand positioning and drive business performance across Hotel, F&B, Retail, and Entertainment. Uses data-driven insights to identify growth opportunities, boost customer engagement, and strengthen brand presence. Formulates strategies that leverage market opportunities and internal brand strengths. Identifies trends in the Hotel and Retail sectors to create relevant opportunities for the brands. Plans and directs marketing efforts for hotel, F&B, and non-gaming units. Conceptualizes strategic initiatives and oversees campaign execution. Leads cross-functional collaboration to implement marketing strategies. Manages partnerships with advertising agencies, digital firms, and production companies. Cultivates a creative marketing culture aligned with the brand's identity. Builds strong internal partnerships to deliver integrated, objective-driven marketing campaigns. Collaborates with stakeholders to ensure a cohesive marketing strategy across the resort. Analyzes campaign performance and provides strategic recommendations for optimization. Keeps updated with trends and best practices in marketing and customer acquisition. Oversees and manages the brand marketing budget, ensuring alignment with objectives. Requirements QUALIFICATIONS AND REQUIREMENTS Bachelor's degree in Marketing, Business, or a related field 5–7+ years of experience in brand strategy, data-driven marketing, and cross-functional team leadership Proven success in a senior or managerial marketing role Strong creative judgment with the ability to align concepts to brand standards In-depth knowledge of current marketing trends, tools, and customer acquisition strategies Skilled in leading and developing high-performing teams Proficient in digital marketing platforms, analytics tools, and CRM systems Strong communicator with experience collaborating across departments and stakeholders Analytical mindset with a focus on performance metrics and data-based decision-making Results-driven and innovative, with the ability to manage complex marketing initiatives end-to-end