64175393875 - Senior B2B SEO Specialist & Web Operations Lead - 20944

Position Title: Senior B2B SEO Specialist & Web Operations Lead

Department: Growth & Performance Marketing

Reports To: Head of Strategy / Marketing Leadership

Employment Type: Full-Time Independent Contractor (40 Hours/Week)

Schedule: Monday – Friday (Minimum 5-hour daily overlap with U.S. Core Business Hours, 9:00 AM – 5:00 PM)

Location: Remote / Offshore

We are a dynamic and results-driven firm specializing in high-impact B2B solutions. We operate with a relentless focus on data, performance, and staying ahead of the industry curve—including leveraging cutting-edge AI for search optimization and digital growth.

We are seeking a highly experienced, analytical, and hands-on Senior B2B SEO Specialist & Web Operations Lead to take complete ownership of our organic growth initiatives.

This is a crucial, full-time, remote offshore role designed for a seasoned professional with 8+ years of dedicated experience in B2B SEO. In this role, you will not only define high-level organic strategy but also roll up your sleeves to execute—driving results across off-site link building, technical/on-site optimization, AI search optimization, and day-to-day WordPress web operations.

You will have the autonomy to own key initiatives from day one and will be directly responsible for proving their ROI through data and performance metrics.

• Design and implement comprehensive end-to-end SEO strategies tailored specifically for B2B clients and complex funnels.
• Execute high-impact off-site link-building campaigns to acquire authoritative, contextual backlinks.
• Pioneer and apply cutting-edge AI search optimization practices (AIO/GEO) to ensure client visibility across AI-driven search engines and answer engines.

• Audit, guide, and implement technical and on-site SEO best practices across web assets.
• Optimize site architecture, crawlability, indexability, schema markup, and metadata to maximize rankings.

• Collaborate closely with internal creative teams to align editorial calendars with target search intent and conversion goals.
• Assist with writing, editing, or refreshing SEO-optimized copy where appropriate.

• WordPress Management: Perform routine updates, maintain site security, and manage WordPress plugins to ensure site stability.
• Content Publishing: Format, schedule, and post blog articles, landing pages, and web assets using best practices for formatting and visual presentation.
• On-Page Metadata Adjustments: Directly update and optimize title tags, meta descriptions, header tags (H1-H6), image alt text, and URL structures.
• Link Maintenance & Redirects: Audit site health regularly to identify and fix broken links, implement 301/302 redirects, and resolve crawl errors.

• Analyze performance data using SEMrush, Ahrefs, Google Search Console, and GA4 to prove the ROI of SEO initiatives.
• Present clear, data-driven reporting that translates organic search metrics into business performance for stakeholders.

To ensure a great fit, applicants will be asked to detail their experience in the following key areas during the screening process:

1. Overall B2B SEO Experience: Summary of your B2B organic growth track record (including any writing/content samples you can share).
2. On-Site & Technical Work: Specific examples of on-page optimization, site audits, and technical fixes you have personally executed.
3. Off-Site / Link Building: Examples of backlink campaigns you led, including target site metrics (DA/DR) and acquisition methods.
4. AI Optimization: Overview of client projects or campaigns where you applied AI-focused search tactics.
5. Web Operations & WordPress Experience: Hands-on experience with plugin management, setting up redirects, fixing site errors, and updating page metadata in WordPress.

• Experience: 8+ years of dedicated SEO experience with a proven track record of driving organic growth for B2B clients.
• Off-Site & Link Building Mastery: Demonstrated expertise in white-hat backlink acquisition, guest posting, and digital PR, with a firm command of authority metrics (Domain Authority, Domain Rating, Trust Flow).
• AI Optimization Exposure: Practical experience optimizing content and sites for modern AI search engines, answer engines, and LLM-driven discovery.
• Web Operations & WordPress Proficiency: Direct hands-on experience managing WordPress environments—installing/managing plugins, setting up 301 redirects, fixing broken links, adjusting page metadata, and formatting blog posts.
• Fluent English Communication: Exceptional written and spoken English, necessary for technical documentation, client reporting, and potential content editing.
• Tech Stack Mastery: Power-user fluency in SEO and web tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, WordPress, Yoast/RankMath).

• Strong copywriting and editing ability, with a portfolio of published, ranking content.
• Basic understanding of HTML/CSS for troubleshooting front-end page layouts.

• Employment Type: Full-Time (40 hours per week).
• Working Hours: Must maintain a minimum of 5 hours of daily overlap with core business hours (9:00 AM – 5:00 PM U.S. time zone), Monday through Friday.