Appointment Setter / SDR- 18907

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Role:  Appointment Setter / SDR

Priority Location: Latin America and South Africa

Working Hours: You work a day structured around US food-service

hours: calls land productively between 5:30am - 8am, 9am - 11am & 1pm - 5pm EST

Salary Range: Base Salary: $1,700 USD per month, with OTE up to $2,500 (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor 

Type of job: Remote

 

About the Role:

You’ll be the person opening doors and starting conversations for a growing franchise. Your goal is simple: call commercial kitchen managers in the U.S., spark their interest, and book in-person meetings for our owners to close. You don’t have to worry about finding your own leads for the first 90 days! And you don’t close sales, we provide the lists, and you provide the energy and persistence to get us on the calendar. If you’re a self-starter who is great on the phone and wants to be part of a fast-moving startup, this is for you.

 

Key Responsibilities:

• Outbound prospecting – Make calls to potential clients to generate awareness and interest (warm and cold calls)
• Appointment setting – Book warm meetings for Owners to close (you won’t be closing deals yourself)
• Lead qualification – Educate prospects on the service and gauge interest enough to warrant an in-person meeting
• Market awareness building – Help establish brand awareness for the franchise, which currently has low market recognition

 

Required Qualifications & Skills:

• Demonstrable cold calling outbound experience
• Proven outbound phone comfort — 50+ calls per day without avoidance or burnout
• Coachable and feedback-driven — actively participates in weekly AI script refinement
• Self-disciplined remote worker — structures their own day, no hand-holding required
• CRM discipline — logs every call same-day in HubSpot, maintains clean pipeline
• Persistent but professional — systematic follow-up, handles rejection without going dark
• English fluency — must be credible and natural on calls with US commercial kitchen buyers
• Comfortable with ambiguity — startup-stage environment, systems still being built
• Experience working in kitchen / food service industry (preferred)
• Experience using HubSpot and Claude AI
• Willingness to commit to 12+ months in an individual contributor seat.

 

Volume Expectation:

• 50 outbound calls per day, 5 days per week. 
• Optimal calling windows for commercial kitchens: 
  • 5:30am - 8am EST
  • 9am - 11am EST
  • 1pm - 5pm EST

• We anticipate to find a “sweet spot” of time through iteration, so this times maybe subject to shift slightly - TBD
• Paulo and Boston tend to have more early morning communication and in NC, we see more in late morning and after lunch.
• Meeting target: 5 qualified in-person meetings booked per week, combined across both territories

 

Preferred Qualifications & Skills:

• Recent experience calling B2B buyers — particularly skeptical decision-makers in restaurants, hospitality, healthcare facilities, contractors, home services, or other service-bought-by-busy-operators contexts.
• Demonstrated coachability — you can engage substantively with feedback rather than reflecting it back as agreement.
• Bilingual English / Spanish is beneficial
• Comfortable with structured technology and AI tools — not just CRM experience, but genuine willingness to learn new platforms as we build them.

 

Preferred Buyer Context: 

Target buyers are commercial kitchen decision makers across independent restaurants, multi-unit franchises, and institutions (hospitals, universities, corporate cafeterias)

 

Key Points about the Role:

• No self-sourcing leads for first 90 days (provided with lead lists)
• Will receive AI-powered guidance and feedback on calls
• Expected to handle ~5 weekly appointments once ramped up

 

Success Metrics:

• Number of booked meetings
• Call quality and engagement
• Behavioral indicators (assertiveness, hustle) within 30 days