Appointment Setter / SDR- 18907

Key Responsibilities:

• Outbound prospecting – Make calls to potential clients to generate awareness and interest (warm and cold calls)
• Appointment setting – Book warm meetings for Owners to close (you won’t be closing deals yourself)
• Lead qualification – Educate prospects on the service and gauge interest enough to warrant an in-person meeting
• Market awareness building – Help establish brand awareness for the franchise, which currently has low market recognition

Required Qualifications & Skills:

• Proven outbound phone comfort — 50+ calls per day without avoidance or burnout
• Coachable and feedback-driven — actively participates in weekly AI script refinement
• Self-disciplined remote worker — structures their own day, no hand-holding required
• CRM discipline — logs every call same-day in HubSpot, maintains clean pipeline
• Persistent but professional — systematic follow-up, handles rejection without going dark
• English fluency — must be credible and natural on calls with US commercial kitchen buyers
• Comfortable with ambiguity — startup-stage environment, systems still being built
• Experience working in kitchen / food service industry (preferred)
• Experience using HubSpot and Claude AI

Volume Expectation:

• 50 outbound calls per day, 5 days per week. 
• Optimal calling windows for commercial kitchens: 
  • 5:30–10am EST (staff starting prep, accessible before lunch service)
  • 2–5pm EST (between lunch and dinner, managers doing office / paperwork). 

• Do NOT call 10am–2pm EST (active lunch service). 
• South Africa timezone note: 5:30–10am EST = 11:30am–4pm SA 
• 2–5pm EST = 8–11pm SA — second window requires evening availability commitment from rep.
• Meeting target: 5 qualified in-person meetings booked per week, combined across both territories

Preferred Buyer Context: 

Target buyers are commercial kitchen decision makers across independent restaurants, multi-unit franchises, and institutions (hospitals, universities, corporate cafeterias)

Key Points about the Role:

• No self-sourcing leads for first 90 days (provided with lead lists)
• Will receive AI-powered guidance and feedback on calls
• Expected to handle ~5 weekly appointments once ramped up

Success Metrics:

• Number of booked meetings
• Call quality and engagement
• Behavioral indicators (assertiveness, hustle) within 30 days