CG: Paid Media - 67739629984

Position : Paid Media Specialist

Work Hours (Client) : PST time: 9am till 5pm   

Pay Range : $1500 - $3000 USD/month (varies based on skill set and experience level)

Location of Search : Canada or South Africa

Work Location : REMOTE

Type of Contract : Independent Contractor

Company/Client Overview:

Our client is a growing marketing agency.

Duties and Responsibilities:

We are seeking a highly skilled and hands-on Paid Media Strategist with proven experience managing mid-sized to large accounts. The ideal candidate will have a strong background in building, optimizing, and reporting on campaigns across multiple platforms, with a focus on driving measurable results and delivering actionable insights.

• Plan, launch, and optimize paid media campaigns across Google Ads, Meta, and Instagram.
• Manage and scale ad accounts to achieve performance goals and ROI.
• Conduct structured A/B testing on creatives, audiences, and bidding strategies.
• Monitor campaign metrics (ROAS, CPA, CTR, etc.) and proactively adjust to meet KPIs.
• Build and maintain reporting dashboards and prepare weekly insights decks for client-facing teams.
• Utilize tools such as Google Merchant Center, feed management platforms, and reporting tools to track and optimize performance.
• Stay updated on platform updates, tools, and best practices, especially in AI-driven paid media strategies.
• Collaborate with account managers and creative teams to align paid media execution with broader marketing goals.

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelor's Degree (ideally)

Experience: 5+ years’ hands-on experience managing paid media campaigns in an agency environment is required.

• Experience managing eCommerce clients is highly advantageous.
• Proven success scaling and optimizing mid-to-large ad accounts with measurable ROI.
• Advanced knowledge of Google Ads, Meta Ads, Asana, Google Merchant Center, and feed management tools.
• Strong analytical and reporting skills; comfortable preparing insights and recommendations.