Content Creator - 20732

Our client is a health and wellness practice focused on helping active adults overcome persistent pain, improve physical performance, and return to the activities they love. Their approach is particularly geared toward active individuals, including runners and rock climbers, with an emphasis on addressing the underlying causes of pain rather than simply managing symptoms.

As the practice continues to grow, they are seeking a creative and highly organized Content Creator to take ownership of digital content production, social media execution, and audience engagement while supporting broader marketing initiatives.

The Content Creator will be responsible for developing, editing, publishing, and repurposing engaging content across the company's digital channels.

This is a hands-on content role with a strong emphasis on short-form video, social media, email content, and long-form content production. The successful candidate will turn provided footage, ideas, and brand materials into polished content designed to educate the audience, build community, and generate interest in the company's services.

The role also includes supporting audience engagement, CRM marketing, local SEO, lead magnets, and basic marketing performance tracking.

The ideal candidate is creative, organized, technologically comfortable, and capable of independently maintaining a consistent content production schedule.

• Create engaging short-form video content for social media on a consistent basis

• Edit Reels and other vertical video content using Instagram Edits or similar platforms

• Transform raw footage into polished, brand-aligned social content

• Add captions, graphics, hooks, transitions, and other elements designed to improve engagement

• Create supporting graphics and visual assets using Canva

• Repurpose existing footage into multiple pieces of content

• Maintain consistency with established brand guidelines

• Manage content publishing across:

  • Instagram

  • Facebook

  • YouTube

• Cross-post video content appropriately across platforms

• Maintain a consistent content calendar and publishing cadence

• Help expand the organization's presence and engagement on Facebook

• Monitor content performance and identify opportunities to improve reach and engagement

• Stay current on relevant social media trends, formats, hooks, and best practices

• Manage inbound and outbound social media direct messages

• Conduct approximately 30–50 daily DM interactions using provided scripts and communication guidelines

• Engage prospective and existing customers professionally and authentically

• Route qualified conversations or inquiries to the appropriate team member

• Maintain consistent follow-up without sacrificing the quality of interactions

• Write and schedule approximately two marketing emails per week

• Develop a mix of:

  • Educational/value-driven emails

  • Story-based emails

• Maintain a consistent brand voice and tone

• Support email marketing initiatives designed to nurture and engage the audience

• Assist with improving existing email campaigns as needed

• Assist with producing approximately one podcast episode per week

• Assist with producing approximately one long-form YouTube video per week

• Coordinate, edit, prepare, and publish long-form content

• Repurpose long-form content into shorter social media assets

• Maintain organization of raw footage, edited files, and published assets

• Publish approximately two Google Business Profile updates per week

• Help improve local online visibility through consistent content publishing

• Assist with basic SEO-focused content initiatives

• Ensure digital profiles remain current and aligned with the company's brand

• Support strategies designed to increase organic discovery

• Assist with maintaining and improving CRM funnels

• Support development and optimization of lead magnets

• Help organize contacts and marketing campaigns within the CRM

• Assist with approximately three hours of patient/customer outreach per week

• Support lead nurturing initiatives designed to move prospects through the marketing funnel

• Track and organize daily advertising performance data

• Monitor the performance of lead magnets and marketing funnels

• Identify trends in lead generation and conversion performance

• Provide observations and suggestions for improving conversion rates

• Help leadership understand which content, ads, and funnels are generating the strongest results

• Support efforts to scale successful lead-generation campaigns

• Use AI tools such as ChatGPT, Claude, or similar platforms to improve productivity

• Assist with brainstorming content ideas, hooks, scripts, captions, and email concepts

• Use AI to accelerate research and content repurposing

• Maintain human judgment and brand authenticity when using AI-generated materials

• Stay open to learning new AI-powered content and marketing tools

• Opportunity to take ownership of content for a growing health and wellness brand

• Broad creative responsibilities across short-form video, social media, email, podcasts, and YouTube

• Ability to directly influence audience growth and digital engagement

• Collaborative environment with significant creative input

• Opportunity to develop skills across content, marketing funnels, SEO, and AI-assisted marketing

• Long-term opportunity to grow alongside the business

• Creative storyteller who enjoys turning raw footage into compelling content

• Strong understanding of what makes short-form social content engaging

• Highly organized creator capable of maintaining a consistent production schedule

• Comfortable balancing creative work with marketing execution and performance tracking

• Technology-oriented and eager to learn new content and AI tools

• Coachable and receptive to feedback

• Self-starter who identifies opportunities to improve content without waiting for constant direction

• Interested in health, fitness, sports, or helping people improve their quality of life

• Detail-oriented while still capable of producing content quickly and consistently

• Growth-minded professional who enjoys experimenting, learning, and continuously improving

• Consistency and quality of social media content production

• Short-form video engagement and reach

• Growth in social media audience and community engagement

• Completion of daily DM outreach and follow-up

• Email publishing consistency and engagement

• Weekly podcast and YouTube production

• Google Business Profile publishing consistency

• Growth in organic and local visibility

• Lead magnet and funnel performance

• Quality and consistency of content across all platforms

• Timely completion of the content calendar

• Overall contribution to brand awareness, audience growth, and lead generation