Creative Marketing Strategist & Video Editor - 66637124408

Location: Remote
Preferred Location: Open to recommendations
Schedule: Full-time, M-F,  with agreed overlap with Eastern Time
Compensation: $1000 - $2000
Probation: 3 months

We are a marketing and website agency helping mental health therapists grow their practices through better messaging, strategy, branding, and website design. 

We're looking for a creative, strategic, and highly organized Creative Marketing Strategist & Video Editor to help grow our online presence and turn our expertise into engaging, high-performing content across social media, YouTube, and email marketing.

We create educational content for therapists who want to attract more clients, improve their marketing, and grow successful private practices.

This isn't simply a video editing or social media posting role. We're looking for someone who understands what makes content interesting, knows how to capture attention, and can develop strategies that grow an audience and generate interest in our services.

We are an AI-forward company. We actively use tools like Claude and ChatGPT to improve how we work. We want someone who's already experimenting with AI-assisted editing, content creation, and emerging technologies to produce better content more efficiently.

You'll work closely with Heather and Taylor to develop content ideas, edit videos, manage our publishing schedule, create email campaigns, and continually improve our marketing performance.

We're looking for someone who naturally asks:

• Why would someone stop scrolling to watch this?
• How could we make this hook more compelling?
• What can we learn from our best-performing content?
• How can we turn one piece of content into multiple valuable assets?
• How can AI help us create better content more efficiently?

If you're someone who loves creative storytelling, understands digital marketing, and enjoys turning ideas into content that connects with people, this could be a great fit.

The Creative Marketing Strategist & Video Editor is responsible for developing, editing, publishing, and optimizing marketing content across social media, YouTube, and email.

You'll create short-form videos for Instagram, TikTok, Facebook, and YouTube Shorts, develop longer YouTube content, and help shape the strategy behind what we publish.

You'll collaborate with a team to develop content ideas, recommend filming topics, and turn raw footage and educational resources into videos, newsletters, emails, blogs, and other marketing assets.

AI will be central to your workflow, supporting research, ideation, editing, repurposing, and content production. Your creativity and ability to recognize what makes content effective will be essential.

This is a fast-paced environment with multiple projects and ongoing content deadlines. You'll need to manage priorities, maintain a consistent publishing schedule, and deliver excellent work efficiently.

We provide guidance and support, but we also value independence, initiative, and people who take ownership of their responsibilities.

• Develop and refine a social media strategy that supports brand awareness, audience growth, and business goals.
• Research emerging trends, successful content formats, and opportunities relevant to our audience of mental health therapists.
• Proactively recommend content topics, video concepts, hooks, and creative approaches.
• Analyze competitors and other successful creators to identify opportunities and inspiration.
• Develop content themes and recurring series that encourage engagement and audience growth.
• Balance educational, entertaining, relationship-building, and promotional content.

• Edit engaging short-form videos for Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts.
• Edit longer educational videos for YouTube, including appropriate pacing, graphics, and visual elements.
• Transform raw footage into polished videos using compelling hooks, captions, graphics, sound, and other editing techniques.
• Apply storytelling and retention strategies to keep viewers engaged.
• Create video covers, thumbnails, and supporting visual assets when needed.
• Optimize YouTube content, including titles, descriptions, thumbnails, and other elements that support discoverability.
• Maintain a consistent visual identity and high production quality.

• Develop and maintain an organized content calendar across social media, YouTube, and email marketing.
• Collaborate with Heather and Taylor to plan content topics and filming opportunities.
• Recommend video ideas, talking points, and scripts to make content creation easier.
• Write engaging captions, headlines, video descriptions, and other supporting content.
• Schedule and publish approved content across relevant platforms.
• Identify content gaps and ensure work moves efficiently from planning through publication.

• Develop and support email marketing strategies that keep our audience engaged and generate interest in our services.
• Repurpose educational content, videos, and other resources into engaging newsletters and email campaigns.
• Write and design emails that reflect our brand voice and provide value to therapists and practice owners.
• Support email nurture sequences and promotional campaigns for our services, resources, and launches.
• Review email performance and recommend improvements to subject lines, content, engagement, and conversions.

• Turn existing videos, webinars, educational resources, and other content into multiple assets across different platforms.
• Repurpose content into blog posts, newsletters, social media carousels, Pinterest pins, and other relevant formats.
• Adapt messaging, structure, and creative presentation to suit each platform rather than simply duplicating content.
• Identify opportunities to extend the reach and lifespan of our existing content.
• Develop efficient, AI-assisted workflows that help us get more value from the content we create.

• Track performance across social media, YouTube, and email marketing, including views, reach, engagement, subscriber growth, watch time, retention, and email engagement.
• Identify which topics, hooks, formats, and content strategies perform best.
• Use performance data to recommend improvements and test new approaches.
• Provide regular updates on what's working, what isn't, and what should change.
• Help connect content performance with broader marketing goals, including website traffic and inquiries.

• Use Claude, ChatGPT, and other AI tools to support content planning, scripting, editing, email marketing, and repurposing.
• Explore emerging AI tools for video editing, transcription, captions, graphics, and content production.
• Identify opportunities to streamline workflows and improve content quality.
• Apply strong creative judgment to AI-generated work to ensure it remains authentic and aligned with our brand.
• Share useful tools, discoveries, and recommendations with the team.

Depending on your skills and interests, this position may also include:

• Creating branded social media graphics, carousels, and promotional assets.
• Developing reusable templates and visual content in Canva or other design tools.
• Supporting digital product launches, webinars, marketing campaigns, and other promotional initiatives.
• Contributing to other creative and marketing projects as our business evolves.

• Manage multiple content projects, prioritize effectively, and consistently meet deadlines.
• Communicate proactively about progress, upcoming content needs, and potential challenges.
• Come to meetings prepared with ideas, recommendations, and updates.
• Review content carefully before submitting it for approval or publication.
• Take initiative, solve problems independently, and recommend improvements.
• Collaborate with Heather, Taylor, and the broader team to support our marketing goals.

We currently work with tools including:

• Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut
• Canva
• Claude and ChatGPT
• AI-assisted video editing and content creation tools
• Instagram, TikTok, Facebook, YouTube, and Pinterest
• Vista Social or similar scheduling and analytics platforms
• Email marketing platforms such as Mailchimp, ActiveCampaign, or GoHighLevel
• Google Workspace
• ClickUp
• Loom and Zoom

Experience with tools such as Descript, Adobe After Effects, and other emerging creative applications is welcome.

We're always open to exploring new tools that help us work smarter and produce better results.

• Proven experience developing and executing social media and content marketing strategies.
• Exceptional short-form video editing skills, demonstrated through a portfolio of finished work.
• Experience editing longer educational or YouTube videos.
• Strong understanding of Instagram Reels, TikTok, Facebook Reels, and YouTube.
• Ability to develop compelling hooks, engaging storytelling, and content that maintains viewer attention.
• Experience creating newsletters, email marketing campaigns, or nurture content.
• Ability to repurpose existing content effectively across multiple marketing channels.
• Experience analyzing content performance and using insights to improve marketing strategy.
• Strong content planning, scheduling, and publishing experience.
• Excellent creative judgment, visual presentation, and attention to detail.
• Demonstrated experience using AI in content creation or video production, with enthusiasm for emerging tools and workflows.
• Strong written and spoken English, including the ability to write engaging captions, scripts, and emails.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines.
• Strong organizational skills, accountability, and follow-through.
• Confidence working independently, developing original ideas, and making strategic recommendations.
• A positive, collaborative attitude and willingness to adapt as platforms and technology evolve.

• Experience growing social media accounts for service-based businesses, agencies, founders, or educational brands.
• Demonstrated success creating content that generates meaningful organic reach, engagement, or audience growth.
• Experience developing marketing strategies for a professional or business-owner audience.
• Strong copywriting skills, particularly for hooks, captions, email campaigns, scripts, and storytelling.
• Experience with YouTube optimization, long-form editing, and content repurposing.
• Experience with email marketing software and basic campaign analytics.
• Knowledge of Adobe After Effects, motion graphics, or advanced video editing techniques.
• Graphic design experience, including social media templates and branded creative assets.
• Familiarity with marketing funnels, lead generation, and conversion-focused content.
• Experience using Vista Social or comparable social media management platforms.
• Experience supporting digital product launches, webinars, or online education businesses.

To apply, please include:

• Your resume and portfolio, including at least three short-form videos you've personally edited.
• A brief explanation of your role in those projects and any relevant performance results.
• Examples of longer YouTube videos, email campaigns, or repurposed content you've developed.
• A short description of how you're currently using AI in your content strategy or video editing workflow.

Shortlisted candidates will be invited to complete the paid practical assignment outlined below..

As part of our hiring process, shortlisted candidates will complete a paid, practical assignment that reflects the type of work you'd be doing at MYM.

We'll provide a sample of raw talking-head footage from one of our founders, information about our target audience, and examples of our existing marketing content.

Your assignment will include:

1. Video Editing: Transform the supplied footage into one engaging, polished short-form video suitable for Instagram Reels, TikTok, or YouTube Shorts. Include appropriate captions, pacing, graphics, and other editing elements.
2. Hooks & Storytelling: Develop three alternative opening hooks for the video and explain which you believe would perform best and why.
3. Content Strategy: Recommend three additional content ideas that would appeal to mental health therapists and private practice owners.
4. Content Repurposing: Show how you would turn the supplied footage into additional marketing content, including a short email newsletter draft and one other content format of your choice.
5. Strategic Judgment: Identify up to three opportunities to improve the content provided, whether through editing, messaging, format, or audience engagement.
6. AI Workflow: Briefly explain which AI tools you used, how they contributed to your process, and what you refined through your own creative judgment.

You'll be encouraged to use AI throughout the assignment, just as you would in this role. We're interested in your creativity, strategic thinking, editing quality, and ability to work efficiently and independently.

We'll provide the materials, a clear scope, and time expectations. We're not looking for a complete marketing campaign, but rather an opportunity to understand how you approach content strategy, storytelling, editing, repurposing, and emerging technology.