Head of Amazon Ads - 17019

• Minimum 20 new tests/week across: keywords, bids, creatives, angles, funnels, audiences

• Systematic framework for A/B testing and rapid iteration

• Clear “what we test / why we test / how we decide” playbook

• Target TACoS, ACOS, and blended ROAS defined and tracked

• Path to 3.5×+ blended ROAS across Amazon and supporting channels on meaningful spend

• $200k+/month in controlled, profitable ad spend (or ready to scale to that level sustainably)

• Zero reliance on the CEO for copy, angles, hooks, or approvals

• You bring the ideas, tests, and decisions — Founder stays in vision and product, not ads.

You are Head of Amazon Ads, but you understand the whole growth ecosystem.

• Amazon PPC: Sponsored Products, Sponsored Brands, Sponsored Display

• Amazon DSP strategy and optimization

• Keyword research, search term mining, and negative keyword strategy

• Campaign architecture (structure for scale, not chaos)

• Bid strategies (down-only, up/down, fixed bids, placement adjustments)

• TACoS/ACOS optimization and margin protection

• Launch strategy for new products, variants, and bundles

• Listing optimization: titles, bullets, imagery, A+ content, brand store

• Review strategy, social proof, and UGC alignment with Amazon page assets

• Creative strategy for Amazon ads (thumbnails, video, lifestyle, comparison ads)

• Angle and hook testing: performance-driven storytelling specifically for Amazon shoppers

• Using Meta / Google / YouTube / TikTok selectively where they support Amazon growth

• Retargeting / remarketing flows that drive back to Amazon or DTC as needed

• LTV/CAC modeling across channels with Amazon as the core revenue driver

• LTV/CAC and payback windows on Amazon-first journeys

• Blended ROAS across Amazon and supporting channels

• Reporting that the CEO can scan in 5 minutes and know exactly what’s working

You don’t just “run ads.” You design the acquisition system that scales profitably.

We will check. This is not a “figure it out as you go” seat.

• Not agency “I advised” fluff. Actual ownership of P&L outcomes.

• You can point to real brands, real spend, real results.

• Before/after numbers and what you changed.

• No “I just manage the team now” distance.

• You’re in the platforms, making decisions, and testing ideas.

• Pattern recognition from heavy reps, not vibes.

This is a scoreboard role. You will live and die by the numbers:

If you need “more time” and “more budget” before you can show results, this will be a painful role. If you love moving fast and pressure-testing your ideas, you’ll thrive.

Send your CV + a short Loom video 

In your Loom (5–7 minutes), answer:

• What was the monthly spend, TACoS/ROAS before vs. after, and what levers you pulled.

• Show us how you train, compete, or otherwise live the athlete lifestyle.

This is not a “VP of Marketing” vanity title.

This is the Head of Amazon Growth in a brand that intends to dominate its category and expects its acquisition leader to think — and operate — like an owner.