Marketing and Growth Specialist - 21296

Priority Location: Remote – LATAM / South Africa preferred
Working Hours: Monday–Friday | Aligned with US business hours
Contract: Independent Contractor
Job Type: Full-Time
Level: Mid-Level
Industry: Healthcare / Medical Clinic / Med Spa / Wellness

Our client is a growing healthcare and wellness organization based in Texas, providing a combination of medical, wellness, preventive care, and aesthetic services to patients across multiple locations and through telehealth.

The organization is focused on providing personalized patient care while continuing to expand its services and reach. As the business grows, it is looking to strengthen its marketing capabilities and build a more consistent and measurable patient acquisition strategy.

We are looking for a Marketing & Growth Specialist to help drive patient acquisition, brand awareness, lead generation, and overall digital growth.

This is a hands-on marketing role for someone who can take ownership of campaigns from strategy through execution and optimization.

The ideal candidate understands how to attract the right audiences, generate qualified leads, improve conversion rates, and turn digital marketing activity into measurable business results.

You will work across paid advertising, social media, content, email, lead generation, landing pages, analytics, and marketing funnels.

Experience marketing for healthcare, wellness, aesthetics, med spa, weight management, or another appointment-driven business is highly valuable.

• Develop and execute marketing strategies designed to increase patient inquiries and appointments.
• Identify opportunities to attract new patients through relevant digital channels.
• Research target audiences, competitors, and market trends.
• Develop campaigns around high-demand services and target patient segments.
• Identify opportunities to improve lead generation and conversion.
• Test new marketing channels, messaging, offers, and campaigns.
• Monitor acquisition performance and optimize based on results.
• Work toward measurable growth and patient acquisition goals.

• Plan, launch, and optimize paid advertising campaigns.
• Manage campaigns across platforms such as Meta and Google.
• Develop and test ad creatives, messaging, audiences, and offers.
• Monitor cost per lead, conversion rates, and other key performance indicators.
• Identify underperforming campaigns and implement improvements.
• Work with creative resources to develop effective advertising assets.
• Continuously test new approaches to improve campaign performance.

• Build and optimize lead-generation campaigns.
• Develop strategies to increase qualified patient inquiries.
• Monitor leads from initial inquiry through appointment booking.
• Identify gaps or friction points in the conversion process.
• Work with the team to improve lead follow-up and conversion.
• Analyze which marketing channels and campaigns are producing qualified opportunities.
• Support the development of landing pages, forms, offers, and conversion funnels.

• Develop and execute social media marketing strategies.
• Create content ideas that support brand awareness and patient acquisition.
• Coordinate or create social media posts, short-form content, promotional materials, and other marketing assets.
• Develop content around relevant services, wellness topics, and patient interests.
• Maintain consistent brand messaging across digital channels.
• Monitor engagement and identify content opportunities.
• Support promotional and seasonal marketing campaigns.

• Support email marketing and lead-nurturing campaigns.
• Develop email sequences for prospective and existing customers.
• Segment audiences and tailor messaging where appropriate.
• Monitor email performance and identify opportunities for improvement.
• Maintain organized lead and marketing data.
• Work with CRM systems to improve lead tracking and follow-up.
• Help develop campaigns designed to move prospects toward consultations or appointments.

• Identify opportunities to improve website conversion.
• Recommend improvements to landing pages and service pages.
• Help develop and optimize lead-generation funnels.
• Review customer journeys from advertisement through inquiry and booking.
• Test messaging, calls-to-action, offers, and page layouts.
• Work with internal or external resources to implement improvements.

• Track marketing performance across key channels.
• Monitor metrics such as leads, cost per lead, conversion rates, appointment bookings, and customer acquisition costs.
• Analyze campaign performance and identify trends.
• Prepare regular marketing performance reports.
• Provide actionable recommendations based on data.
• Help establish and maintain clear marketing KPIs.
• Use data to determine which campaigns and channels should be scaled, adjusted, or tested further.

• 3+ years of experience in digital marketing, growth marketing, performance marketing, or a related field.
• Proven experience generating leads and driving customer acquisition through digital marketing.
• Experience managing or optimizing paid advertising campaigns.
• Strong understanding of marketing funnels and conversion optimization.
• Experience with social media marketing and content.
• Strong copywriting and communication skills.
• Comfortable working with marketing analytics and performance data.
• Strong understanding of customer acquisition and lead nurturing.
• Ability to work independently and manage multiple marketing initiatives.
• Strong analytical and problem-solving skills.
• Highly proactive and comfortable testing new ideas.
• Excellent written and spoken English.
• Comfortable working remotely with a US-based team.

• Experience marketing for a medical clinic, med spa, healthcare, wellness, aesthetics, or similar business.
• Experience with medical weight management or wellness marketing.
• Experience with aesthetic or elective healthcare services.
• Experience generating leads for local or multi-location businesses.
• Experience with Meta Ads and Google Ads.
• Experience with CRM and marketing automation platforms.
• Experience with Google Analytics and Google Tag Manager.
• Experience with landing page and funnel optimization.
• Experience with email marketing.
• Experience with SEO and local search marketing.
• Experience creating short-form video or social media content.
• Experience working with businesses where appointment bookings are the primary conversion goal.