Marketing Coordinator - 16591

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OtherMarketing Coordinator

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Quick Summary

Overview

Marketing Coordinator (Top-of-Funnel Growth) Location: Remote Department: Growth & Marketing Type: Full-Time About the Role We are seeking a proactive, creative, and systems-driven Marketing Coordinator to build the company’s top-of-funnel engine from the ground up.

Key Responsibilities

Content Creation & Distribution Create daily/weekly social media content using raw footage, photos, and field documentation. Use AI tools (ChatGPT, Midjourney, Canva AI, Descript, etc.) to generate posts, captions, short-form edits, and promotional…

Requirements Summary

2–5 years in marketing, social media management, or content creation. Strong experience using AI tools to accelerate content creation. Ability to turn raw photos/videos into compelling content.

Technical Tools

chatgpt

Location: Remote
Department: Growth & Marketing
Type: Full-Time

About the Role

~1 min read

We are seeking a proactive, creative, and systems-driven Marketing Coordinator to build the company’s top-of-funnel engine from the ground up. This role is responsible for generating awareness, attracting qualified leads, and developing a consistent outbound marketing pipeline across Joaquin’s three businesses.

This person will leverage AI tools, content automation, and raw media assets (photos & videos) to produce a steady stream of high-quality content and convert visibility into qualified meetings for the sales team.

Responsibilities

~1 min read

Create daily/weekly social media content using raw footage, photos, and field documentation.
Use AI tools (ChatGPT, Midjourney, Canva AI, Descript, etc.) to generate posts, captions, short-form edits, and promotional assets.
Maintain consistent posting cadence across platforms (Instagram, LinkedIn, TikTok, etc.).
Develop brand-aligned messaging for all three businesses.

Build and manage top-of-funnel marketing campaigns.
Identify and engage target accounts within the wine, vineyard, and agriculture ecosystems.
Launch basic advertising or boosted content campaigns to improve reach when needed.
Track and optimize lead flow using CRM and automation tools.

Convert content engagement into qualified meeting opportunities.
Set appointments for the sales team, ensuring prospects meet basic qualification criteria.
Assist with email marketing, cold outreach, and nurturing workflows.

Monitor engagement, conversion rates, and content performance.
Provide weekly reports on KPIs such as leads generated, followers, and booked meetings.

Requirements

~1 min read

2–5 years in marketing, social media management, or content creation.
Strong experience using AI tools to accelerate content creation.
Ability to turn raw photos/videos into compelling content.
Comfortable operating autonomously and building systems from scratch.
Experience in agriculture, wineries, or food & beverage is a plus but not required.