Social Media and Paid Ads Manager - 65376873318

Role: Social Media & Paid Ads Manager

Priority Location: LATAM, South Africa and Philippines

Working Hours: Monday to Friday 9:00AM to 5:00PM PST

Salary Range: 1800 - 2200 USD/month

Type of contract: Independent Contractor

Type of job: Remote
 

About the Company: It is a subscription-based creative service platform that offers unlimited graphic design, custom illustrations, motion graphics, and presentation design for a flat monthly fee.

About the Role: We are seeking a full-time, hands-on Social Media and Paid Ads Specialist to lead digital growth for a doctor-founded eye care skincare brand. In this role, you will drive traffic, brand awareness, audience engagement, and revenue as the product line expands.

Key Responsibilities:

• Plan and post Instagram and TikTok content 4–5 times a week on each platform, plus daily Stories. Keep the content calendar 2 weeks ahead.
• Edit short-form videos from founder and creator footage (hooks, captions, trending audio, a clean clinical look). Make static and carousel graphics.
• Run Meta ads: campaign setup, pixel health checks, audiences, and retargeting. Test 3–5 new ad creatives a week. TikTok ads are a plus.
• Find micro-creators, reach out to them, ship them product, and track their affiliate codes and usage rights.
• Answer comments and DMs within 1 business day. Pass product or medical questions to Dr. Zhang.
• Build the welcome and cart-abandonment email flows and send one email campaign a week.
• Update the weekly scoreboard with visitors, orders, revenue, ad spend, and cost per sale.

Qualifications:

• 2+ years of experience running Meta Ads for an e-commerce brand
• Proven track record of driving results
• Able to show previous work, campaign examples, and outcomes
• Strong understanding of paid social and performance marketing
• Comfortable working independently and owning responsibilities end-to-end
• Strong written English
• Able to work with partial overlap in U.S. time zones

Nice to have:

• Experience with skincare, beauty, or wellness brands
• Experience with email marketing
• Experience managing organic social content
• Comfortable handling customer-facing social interactions