Social Media & Growth Marketing Specialist (Part-time) - 20723

Role: Social Media & Growth Marketing Specialist (Part-time)
Priority Location: Open to South Africa, Latin America, or the Philippines
Working Hours: Monday-Friday, 20hrs/week flexible depending on business need
Target Start Date: ASAP

The final offer is at the client’s discretion and will depend on the candidate’s interview result, skills, and experience.

We are building a consumer mobile app designed as a peer-to-peer trading card marketplace. While the platform supports various trading card games (including Pokémon), our most engaged, high-value users belong to card-for-card trading communities like Magic: The Gathering. We are looking for a self-driven marketer to take full ownership of user acquisition, community growth, and Top-of-Funnel awareness.

We are seeking an autonomous, execution-focused Social Media & Growth Marketing Specialist to build and scale our online presence. In this role, you will lead our growth marketing efforts, with a heavy initial emphasis on channel development and strategy across organic SEO, Reddit, Facebook, Instagram, YouTube, and TikTok. Set up and maintain a LinkedIn presence for brand credibility, employer branding, and investor/partner visibility, at low cadence.

You will coordinate with our Head Engineer and CMO to  run experiments, engage niche hobbyist communities, and execute general marketing initiatives. This is an ideal position for someone who understands niche/hobby collector cultures, thrives in community-led growth, and can hit the ground running with minimal oversight.

• →Reddit Social Media Development & Community Growth: Lead our immediate low-hanging fruit opportunity on Reddit by engaging authentically in relevant subreddits, creating value-driven content, and driving organic adoption among TCG/CCG trading communities, while following subreddit self-promotion rules and reddiquette.
• →Multi-Channel Social Strategy: Manage, curate, and scale our presence across Instagram, YouTube, and other relevant social channels to build measurable brand awareness and organic reach.
• →General Growth Marketing Support: Assist beyond social media management, contributing to Top-of-Funnel acquisition campaigns, app store optimization support, content marketing, and general growth initiatives.
• →Community Engagement: Foster grassroots relationships within niche collector and trading card ecosystems (especially Magic: The Gathering and similar card-for-card trading groups). Manage the comment section of all social media accounts to enhance user engagement. 
• →Performance Tracking: Monitor community sentiment, track channel growth metrics, and iterate on strategy based on what successfully converts enthusiasts into active app users. Manage and create dashboards for MoM, QoQ, and YoY performance.

• Experience Level: 2-4+ years of hands-on experience in social media, growth marketing, and  community management (open to both mid-level and senior profiles).
• Niche & Community Expertise: Proven experience with Reddit communities, viral/organic growth, social media marketing, and community-led acquisition strategies.
• Domain Familiarity: Prior experience or deep familiarity working with niche hobby markets, gaming, consumer mobile apps, or peer-to-peer marketplaces is strongly preferred.
• Communication: Fluent professional English (written and verbal) with strong copywriting skills tailored to internet culture and collector spaces.
• Autonomy: High degree of self-reliance; ability to take high-level objectives and translate them into strategy and execution without daily hand-holding.
• Personal interest or background in Trading Card Games (e.g., Magic: The Gathering, Pokémon, Yu-Gi-Oh!).

• Experience launching or growing consumer-facing mobile apps.
• Basic video editing or visual content creation skills for Instagram Reels/YouTube Shorts.