Social Media Specialist / Brand Ambassador (Remote, South Africa) - 40352056897

• Lead strategic outreach efforts and partnerships to secure interviews, feature articles in magazines, and appearances on podcasts, acting as a key ambassador for the personal brand.

• Develop and own the content strategy, calendar, and distribution plan for the founder’s personal brand, with content tailored to build credibility and attract investment.

• Create compelling written, visual, and video content specifically for LinkedIn, Instagram, and X (Twitter) to amplify the founder’s voice.

• Capture the founder’s unique tone and perspective to authentically communicate their story.

• Grow the founder’s audience with smart, consistent content and real engagement.

• Track social media performance and iterate to improve reach, clarity, and resonance.

• Shift emphasis to managing the spa's social media presence, developing and posting engaging, branded content (posts, stories, reels, etc.) that captures attention for the business.

• Strategically introduce content related to the Nordic spa retreat into the brand mix, building excitement for its grand opening.

• Continuously grow the audience and engagement for both the founder and the new business.

• Operate as the founder’s go-to digital partner: proactive, independent, and fully in charge of execution.

• 2+ years of experience in social media strategy, personal branding, or digital content creation.

• Excellent writer with a knack for turning raw thoughts into sharp, publishable social media content.

• Strategic thinker who knows how to grow a brand's presence from zero (or <1k followers).

• Creative, resourceful, and highly independent — you don’t need hand-holding.

• Comfortable collaborating directly with a founder and shaping vision together.

• Demonstrated interest or experience in PR/outreach for affiliations and partnerships (e.g., pitching for interviews, articles, podcast features).

• Bonus: Experience in wellness, hospitality, real estate, or lifestyle content.

• Bonus: Familiarity with tools like Notion, Canva, Descript, Buffer, or Flodesk.

Please note that during the interview process, we will be looking to see specific work products you have produced for clients or personal brands in the past (your portfolio, for lack of a better phrase). Our goal is to ensure you have not only the technical ability but also the proven experience to self-manage projects from concept design all the way through to implementation.

Our founder is an experienced professional with a background in finance, real estate, and short-term rentals — and a personal passion for wellness and hydrotherapy. They are building something truly unique: a 20,000+ sq. ft. Nordic spa retreat set to break ground in northern Georgia in 2026. This project will feature unique indoor and outdoor elements, including cold plunges and yoga facilities, embodying our company's mission to craft enduring experiences and create unparalleled wellness destinations through integrated development.

But the personal brand comes first. Over the next year, you’ll help this entrepreneur share their journey, articulate their vision, and position themselves as a leader in the wellness and lifestyle space, crucial for attracting capital and investments for the project. Once the retreat becomes more tangible, your work will already have built the trust and audience needed to launch it to the world.

• You’ll have real ownership — shaping a founder's brand from scratch.

• You’ll work directly with the founder, with no bureaucracy or bottlenecks.

• You’ll tell a meaningful story that blends wellness, business, and personal growth.

• You’ll grow alongside the project, with potential for long-term collaboration.