Marketing Manager - MCS 365

Email Marketing
Plan, write and deploy monthly newsletters, tax alerts and client communications
Build and segment email database by industry, service line and engagement
Manage email platform (Mailchimp, HubSpot or similar) including deliverability and compliance
Track open rates, click-throughs and conversions — report monthly

Social Media & LinkedIn
Own the firm's LinkedIn presence — content calendar, posts, engagement and growth
Manage Facebook, Instagram and YouTube with platform-tailored content
Write thought-leadership and personal brand content for firm partners

SEO & Website
Maintain and grow the firm website as an educational resource for prospects
Handle on-page SEO — keyword research, meta descriptions, internal linking
Manage WordPress including updates and basic technical hygiene

Branding & Content
Maintain visual identity and brand voice across all touchpoints
Write blog posts, case studies, client guides and educational content
Build a library of brand-approved templates and collateral Reporting
Track KPIs — email engagement, social reach, website traffic, lead generation
Deliver monthly marketing dashboard to firm leadership

What We Are Looking For

Required
3-5 years of hands-on marketing experience — email marketing and social media
Strong English writing skills — ability to simplify complex topics for business owners
Proficiency with email platforms — Mailchimp, HubSpot, Constant Contact or similar
Fluency with LinkedIn and social scheduling tools — Hootsuite, Buffer or similar
Comfort with design tools — Canva at minimum, Adobe Creative Suite a plus
Experience planning and executing webinars or virtual events
Strong project management — able to juggle multiple deliverables simultaneously
Bachelor's degree in Marketing, Communications, Journalism or related field

Preferred
Prior experience in professional services — accounting, law, finance or consulting
Experience marketing to a defined niche or vertical
Familiarity with Google Analytics, HubSpot Analytics, LinkedIn Analytics
Working SEO knowledge — keyword research, on-page optimisation, content strategy
Experience with WordPress or similar CMS Role Details

Role Details
Location: Johar Town, Lahore, Pakistan — Office Based
Working Hours: US Hours (EST)
Employment Type: Full-Time