Associate Director, Organic Search (Regional)

We're looking for an experienced organic search professional who's ready for their next step up, and has the ambition to grow into senior leadership.

As Associate Director, you'll be a senior voice in the Organic practice. You'll support and mentor the team, own our client relationships, and work shoulder to shoulder with Sales, Paid Media and Data to grow the business. You'll work directly with our Head of Organic, who will support your growth in leadership, commercial ownership and practice building.

• You get real ownership, early. Tier 1 clients, revenue accountability and a real say in how we run the practice from day one.
• You'll shape where search is going. Discovery is shifting from search engine results to AI answers in ChatGPT, Gemini and AI Overviews, and brands now need to be cited, not just ranked. You'll help define how The Egg delivers GEO, using our proprietary AI platform UpStory and LLM visibility tracking, and turn pilots into services clients pay for.
• You lean in when it matters. When a client escalates, visibility drops or an algorithm shifts, you're already on it, with a point of view and a plan, before anyone asks.

Your time splits across four areas: client leadership, people and capability, commercial growth and hands-on craft.

• Own a portfolio of accounts, including multi-market regional and global brands, and be accountable for their strategic outcomes, renewals, growth and long-term trust.
• Lead strategy and quarterly business reviews with CMOs, digital marketing leads and brand managers. Translate SEO and GEO performance into business impact they can take to their own leadership.
• Lead cross-market delivery across 3+ APAC markets, resolving conflicting market priorities and setting standards for how multi-market accounts are run.
• Support our local market teams across APAC on market-specific search, from local engines like Naver to local-language AI search.

• Support the regional Organic team on priorities, quality and delivery.
• Coach and develop managers and specialists, building capability in GEO and new technology, and raising the bar on quality.
• As the team grows, there's scope to take on line management.

• Build account roadmaps, spot upsell opportunities, and bring in the internal stakeholders needed to close them.
• Partner with Sales on new business: lead Organic and GEO strategy for key pitches and shape how we sell Organic.
• Lead cross-functional initiatives with Paid Media and Data, so clients get one integrated search strategy rather than separate channel plans.

• Set the standard for how we deliver GEO: lead pilots with UpStory, build repeatable service processes and roll AI Search best practice across clients, measured on AI citations, share of voice in AI answers and AI-referred traffic, not just rankings.
• Build AI-enabled workflows, prompt libraries and automations that make the team faster and more consistent, and lead their adoption across the team.
• Track the SEO, GEO and AI Search landscape across Google, Naver, Baidu, ChatGPT, Perplexity, Gemini and others, and turn it into a point of view for clients and the market.

You're good at SEO and you're hungry for more. You've been leading people and clients, and you want the room, the backing and the stretch to take your next step.

• You take initiative. You don't wait for instructions. You see a problem, form a view, propose a fix and action it.
• You speak up. You're comfortable challenging a client, a colleague or your manager, with evidence and respect.
• You innovate. You test new approaches in AI Search, share what you learn and turn experiments into repeatable services.
• You collaborate. You enjoy working with Sales, Paid and Data, and you know integrated thinking wins bigger clients.

• 6–7+ years in SEO or organic search, ideally agency-side, with a track record of improving organic KPIs for regional or global brands, and strong with GA4, Search Console and enterprise SEO tools.
• Experience leading, coaching or mentoring others, formally or informally.
• Experience leading senior client relationships and presenting strategy to marketing leadership.
• Hands-on, current knowledge of GEO and AI Search: how LLMs surface and cite brands, and how to measure and improve that visibility through AI citations, share of voice and AI-referred traffic.
• You build AI into how work gets done. You've designed AI-enabled workflows, prompt libraries or automations for research, analysis, content or reporting, and brought your team along to use them.
• Experience running multi-market or regional accounts across APAC, and adapting strategy to local search behaviour.
• Commercial instinct: you've grown accounts through upsell, contributed to pitches or managed revenue targets.
• Native or near-native English. An additional Asian language or international experience is a plus.

In your first year, success means growing and retaining your client portfolio, keeping client satisfaction high, finding new upsell opportunities, and helping build our GEO practice. We'll agree clear goals together in your first few weeks.

The Egg is a multi-market growth agency for brands who can't run one performance playbook everywhere. We combine local practitioners across six Asia-Pacific offices (Hong Kong, Shanghai, Guangzhou, Singapore, Tokyo and Seoul) with a coordination layer that ties every market's strategy into one story. Our work spans SEO, GEO, paid search, paid social and programmatic.

Independent since 1998, we're a member of Worldwide Partners, a network of 90+ independent agencies across 50+ countries. We drive value through an open, communicative culture where good humans do great work.

Please send your resume and a short cover letter in English, with your current and expected salary, visa status and notice period.

Only shortlisted candidates will be contacted. All information will be kept strictly confidential and used only for recruitment.