Media Buyer & Optimization Specialist

This role is responsible for developing and managing end-to-end media strategies to generate quality leads, drive registrations, and increase active user engagement. The role involves optimizing campaigns daily to meet key KPIs (CPL, CVR, CPC, CPA) and ensuring strong ROAS.

Works closely with cross-functional teams to define target audiences, enhance campaign performance, and identify new MarTech tools for better insights. Continuously analyzes data, tests new approaches, and improves user conversion and overall digital journey.

• →Devise and manage end-to-end Media plan & strategy to raise quality leads, drive registrants and drive continuous usage as active users
• →Bidding & Optimizing media campaigns to drive conversion on a daily basis to closely monitor ROAS (i.e. CPL, CVR, CPC, CPA) to achieve each business goal
• →Measure & Report media performance against KPIs & recommendations to relate parties as a weekly basis to enhance campaign communication & creative materials effectiveness
• →Be an audience master who works with Data Analysis, Business Development, Marketing campaigns, and Marketing Communication to define the potential customer segments among several ads platforms and owned media channels to maximize the conversion rate efficacy
• →Monitor digital customer behavior and Identify new MarTech tools to gather online marketing insight, performance analytic thought in the digital landscape, and mobile-app marketing
• →Identify initiatives & techniques for improving KPI performance and operation process including A/B Testing, Multivariate testing, customer attribution model, and retargeting multi-touch journey to enforce the best practices
• →Track and analyze site traffic flow/ performance indicators, provide regular internal reports, and identify improvement areas such as reducing the drop-off rate, in-active cause, and improving customer experience for quick conversion of each customer journey

• Bachelor’s degree in a related field.
• 2–5 years of experience in performance marketing, ads optimization, media buying, or digital marketing.
• Hands-on experience with performance media channels such as Facebook Ads, Google Ads, SEM, SEO, LINE Ads, TikTok Ads, Twitter Ads, Native Ads, Audience Ad Network, and other biddable or non-biddable platforms.
• Experience in the finance industry is an added advantage.
• Strong command of English, both written and spoken.