Marketing Executive - Hybrid

The Marketing Executive is responsible for managing and optimising Twoconnect's HubSpot email marketing, marketing automation and lead nurturing activities to support inbound lead generation and sales conversion. The role owns the end-to-end execution of email campaigns, audience segmentation, automated workflows, contact data management, campaign reporting and continuous optimisation within HubSpot.

The role also supports sales enablement, prospecting automation, brand reputation management, customer advocacy and content marketing initiatives. Working closely with Marketing and Communications, Sales and other internal stakeholders, the Marketing Executive uses data, automation and AI-enabled tools to improve marketing effectiveness, strengthen brand credibility and generate measurable business outcomes.

• →Plan, execute and optimise HubSpot email campaigns, including audience segmentation, automated workflows, lead nurturing, A/B testing and performance reporting.
• →Manage CRM contact data and prospecting workflows using HubSpot, ZoomInfo and other approved tools to support lead qualification and personalised sales outreach.
• →Develop inbound marketing initiatives that increase enquiries, improve lead quality and convert prospects into qualified sales opportunities.
• →Manage the company’s online reputation across digital platforms, monitoring reviews, ratings, mentions and AI-generated search results to strengthen brand visibility and credibility.
• →Support content marketing and executive thought leadership through LinkedIn strategies, content planning, publishing and AI-assisted content creation.
• →Develop industry-specific case studies, client testimonials and customer success stories to support sales and demonstrate business outcomes.
• →Analyse campaign and channel performance, provide actionable recommendations, and follow company policies for quality management, information security and continuous improvement.

• Bachelor’s degree in Marketing, a related field, or equivalent experience.
• At least 5 years of experience in B2B digital marketing, email marketing, marketing automation or demand generation.
• Advanced, hands-on proficiency in HubSpot Marketing Hub, including email campaigns, workflow automation, segmentation, contact management and reporting.
• Proven experience developing email campaigns, lead nurturing programmes and automated workflows in a live business environment.
• Strong understanding of CRM processes, lead lifecycle management, email compliance, campaign attribution and sales handover.
• Strong analytical, organisational and project management skills, with the ability to interpret marketing data and manage multiple priorities.
• Excellent written and verbal English communication skills, with experience in online reputation management, content marketing or customer advocacy considered an advantage.