Senior Manager Performance Marketing

• Design and deliver the performance-marketing strategy across CRM, SEO, Paid Search, Shopping and Paid Social, aligned to business and brand objectives.
• Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders.
• Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximise efficiency and accelerate innovation.
• Convert consumer and audience segmentation data from Brand & VF Central into channel-level tactics and personalised journeys.
• Partner with Brand Comms to ensure campaign consistency from awareness to conversion; co-author the integrated media plan.
• Own CRM & CDP programmes to boost retention and loyalty-member growth, working hand-in-hand with the Loyalty team.
• Champion a test-and-learn culture—run A/B and multivariate tests on creative, copy, landing pages and bidding strategies; validate impact with incrementality tools and MMM.
• Collaborate with Merchandising and Content to craft thumb-stopping assets tailored to each paid channel, informed by performance insights.
• Plan, manage and optimise the digital-media budget with Finance, ensuring every € drives measurable growth.
• Build and automate dashboards that surface real-time results and empower rapid decision-making.
• Stay ahead of ad-tech, privacy and platform shifts, sharing emerging best practices as the team’s resident expert.

You pair deep performance-marketing expertise with commercial acumen and collaborative drive. Ideally, you will bring:

• 7+ years leading performance marketing for a brand-led, multi-market business.
• Proven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP.
• Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console - plus strong Excel/PowerPoint skills.
• Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing).
• Exceptional stakeholder management and presentation skills; able to influence at all levels.
• Full professional English (another European language is a plus).
• Proactive, organised, and comfortable balancing strategic vision with hands-on execution.
• Demonstrated ability to lead agencies, inspire cross-functional teams and hit ambitious targets

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• Be part of iconic lifestyle brands
• Join a multi brand and multi countries organization to drive you career forward
• International and challenging working culture
• On site gym offering health and well-being initiatives
• Discount 50% on all VF brands
• Subsidized canteen as well as break out areas offering complimentary hot drinks

VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face® and Timberland®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you.