Associate Director of Marketing

Campaign Strategy and Management (30%)

• →Lead and manage cross-platform marketing strategy and campaigns across VCU’s portfolio of online programs, including marketing plans, channel mix, and investment across programmatic advertising, SEM/SEO, email automation, and landing pages.
• →Develop integrated campaign calendars and messaging strategies aligned with enrollment cycles, program launches, and recruitment priorities across the online portfolio.
• →Manage marketing materials, budgets, media buys, and vendor/agency relationships to maximize channel performance and cost-efficiency.

Stakeholder Engagement (25%)

• →Partner with VCU Online leadership, faculty, academic colleges, and campus marketers to align program priorities, enrollment goals, and marketing strategies across the online portfolio.
• →Serve as a marketing consultant to academic program leaders, faculty, and staff translating enrollment goals and program differentiators into actionable marketing plans.
• →Collaborate with enrollment management, admissions, and student success teams to ensure marketing strategy supports the full prospective-student journey.

Analytics & Optimization (20%)

• →Monitor and evaluate campaign and program-level performance across channels, identify optimization opportunities, and adjust strategies to improve enrollment outcomes and return on marketing investment.
• →Utilize A/B testing, funnel analysis, and multi-touch attribution to refine channel mix, messaging, and budget allocation.
• →Translate performance data into clear, actionable recommendations and reporting for VCU Online and academic partners.

Content & Technology Leadership (15%)

• →Partner with digital strategy and enrollment teams to ensure website and landing page UX supports prospective online student needs.
• →Collaborate on marketing automation and CRM strategy, ensuring lead nurture, scoring, and personalization workflows support conversion goals.
• →Stay current on emerging marketing technology and digital advertising trends relevant to online program recruitment, recommending new tools and approaches as appropriate.

Data, Reporting & Continuous Improvement (10%)

• →Establish and maintain KPIs tied to campaign performance, enrollment growth, and marketing return on investment.
• →Deliver regular, actionable reporting and strategic recommendations to VCU Online and SEMGI leadership.

• Strategic thinker with strong technical fluency
• Data-driven and enrollment-focused
• Collaborative and consultative leadership style
• Deep understanding of online learner experience
• Commitment to accessibility, equity, and inclusive digital engagement

• This is a restricted position currently being funded with soft-funds and continued employment is dependent upon continued funding, no challenges with future funding are anticipated.
• This will be a 100% remote position where quarterly campus visits are required.
• Communications and marketing professionals will collaborate closely with VCU Enterprise Marketing and Communications to align content, storytelling and brand positioning with institutional priorities and standards

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Business, or related field.
• Significant and progressive experience in marketing, media, or enterprise content leadership.
• Demonstrated experience supporting enrollment marketing or lead-generation initiatives in higher education and online program environments.
• Experience developing and executing multi-channel digital marketing campaigns, including paid media, SEM/SEO, programmatic advertising, email automation, and landing page optimization, across a large portfolio of programs, products, or services.
• Strong collaboration experience with academic partners, enrollment, IT, web development, and leadership teams.
• Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a faculty member at VCU.

Preferred Qualifications

• Master’s degree in a related field.
• Experience in higher education
• Experience supporting online or adult learner recruitment strategies.
• Experience with personalization strategies and marketing automation platforms.

Salary Range: Up to $90,000

Benefits: All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.

FLSA Exemption Status: Exempt

Hours per Week: 40

Restricted Position: Yes

ORP Eligible: Yes

Flexible Work Arrangement: Fully Remote

University Job Title: 13911Y - Administrator CM 1

Contact Information:
Contact Name: AJ Martin
Contact Email: martinaj8@vcu.edu

Posting Open: 10/22/26

Posting Closes: 11/1/26

Advertised: 22 Oct 2026 Eastern Daylight Time
Applications close: 01 Nov 2026 Eastern Standard Time

Back to search results Apply now Refer a friend