Webfx3mo ago

$47,500 – $49,500/yr

Jr. Digital Media Public Relations Specialist

United States·HarrisburgFull timeentry

MarketingOtherPublic RelationsPR Specialist

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Quick Summary

Overview

Overview The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation.

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Overview

The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. This role sits at the center of modern PR, SEO, and AI Search visibility. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomes—brand authority, search trust, AI citations, traffic, and leads. Rather than writing all content yourself, you operate as a strategist, tastemaker, and editor-in-chief–style leader—developing story angles, headlines, and media narratives, then collaborating with writers and internal teams to bring those visions to life

What You’ll Do

Build & Manage Publisher Relationships

Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications.
Pitch original, high-value story ideas that align with publisher editorial standards and audience needs.
Earn consistent publication opportunities through reputation, credibility, and the quality of ideas—not transactional outreach.
Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority.

Drive Earned Media & AI Search Visibility

Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites.
Help clients build trust and authority in the eyes of Google Search and AI search engines.
Specialize in earning AI Search citations and references — a core driver of visibility in modern search experiences.
Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind.

Content Strategy, Ideation & Tastemaking

Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries.
Identify emerging trends, content gaps, and timely opportunities publishers want to cover.
Build content frameworks and creative direction for writers rather than executing all writing personally.
Ensure all content aligns with brand voice, authority positioning, and publisher expectations.

Brand & Reputation Building

Actively build and manage your professional digital footprint so publishers can research and validate your expertise.
Maintain visibility across social media, blogging platforms, personal websites, and journalism tools (e.g., Muck Rack).
Establish credibility through a history of high-quality publications and recognizable bylines.
Represent the company and its publishing network as a polished, authoritative media partner.

Owned Media Network Leadership

Help manage and grow owned digital publications within our media network (e.g., technology, lifestyle, and niche verticals).
Develop headline strategies and editorial direction that drive traffic, revenue, and authority for owned sites.
Use owned media to strengthen personal and organizational credibility with third-party publishers.
Contribute to positioning our network as award-winning, professional, and industry-respected.

Client Impact & Strategy

Translate media coverage into measurable client outcomes: visibility, authority, search trust, and lead generation.
Align publisher placements with broader digital marketing and SEO strategies.
Leverage your network to secure coverage across virtually any site on the web.
Help pioneer and scale innovative services in AI SEO and modern digital PR.

Who You Are and What We're Looking For

Education:

A Bachelor's Degree: All majors welcome!
GPA: 3.4 or above

(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)

Suggested Experience and Skills

Relationship building and professional networking
Persuasive communication and pitching
Brand positioning and reputation management
Content strategy, ideation, and editorial direction
Digital PR, earned media, and authority building
Familiarity SEO, backlinks, and search trust signals
Deep curiosity about media trends, internet culture, and publishing ecosystems
Ability to see the “big picture” while managing many moving parts

Qualities and Traits

You think like a digital marketer, not just a publicist.
You’re comfortable being the face behind pitches, ideas, and media relationships.
You understand that where something is published matters just as much as what is published.
You love influencing narratives, shaping content direction, and spotting what will resonate before it trends.
You thrive in a role where credibility, reputation, and long-term relationships are the currency.
You’re energized by the future of AI search, digital authority, and earned visibility.

Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!

Why This Role Matters

This role is critical to how brands earn trust in today’s search landscape. Through relationships, reputation, and standout content strategy, the Jr. Digital Media Public Relations Specialist directly impacts client growth, search visibility, and industry leadership—across thousands of digital publications every month.

What You’ll Get From Us!

Comprehensive, On-the-Job Training and Career Development

Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
Ongoing advanced training sessions from industry experts as you progress further in your role
Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

All our Jr-level roles represent the first step on an upward promotional path within WebFX
Merit-based promotions are abundant for new team members who meet or exceed performance metrics
Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Digital Media Public Relations Specialist:

Content Marketing Specialist
Content Marketing Analyst
Digital Publishing Consultant
Lead Digital Publishing Consultant
Sr. Digital Content Consultant

In-Person Experience Alongside Our Team of Industry Experts

This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

$47,500 - $49,500 (potentially higher based on work experience)

Location & Eligibility

Where is the job

Harrisburg, United States

On-site at the office

Who can apply

Listed under

United States

Listing Details

Posted: January 30, 2026
First seen: March 26, 2026
Last seen: May 13, 2026

Posting Health

Days active: 47
Repost count: 0
Trust Level: 42%
Scored at: May 13, 2026

Signal breakdown

freshnesssource trustcontent trustemployer trust

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Webfx

lever

WebFX is a tech-enabled digital marketing agency providing SEO, web design, PPC, and other online marketing services to help businesses grow their revenue.

Employees

750

Founded

1996

Domain

webfx.com

Jobs

View 47 jobs

View company profile

Salary

$47,500 – $49,500

per year