B2B / Institutional Sales

Key Responsibilities

• Identify, research, and approach potential schools and educational institutions to generate new business opportunities.
• Build relationships with Principals, Trustees, Directors, and other senior decision-makers within institutions.
• Prospect and qualify potential institutional clients based on their requirements and business needs.
• Schedule and conduct meetings with prospective schools and educational organisations.
• Deliver compelling product presentations and demonstrations to school management and key stakeholders.
• Understand institutional requirements and position solutions effectively to address their specific needs.
• Manage the complete B2B sales cycle, from lead generation and initial meetings through negotiation and closure.
• Develop and maintain strong, long-term relationships with institutional clients and key stakeholders.
• Conduct regular follow-ups with prospects to maintain engagement and drive timely conversions.
• Achieve assigned monthly and quarterly sales and revenue targets.
• Maintain an accurate and up-to-date sales pipeline and CRM records.
• Prepare regular sales reports and provide updates on pipeline, opportunities, conversions, and revenue performance.
• Monitor customer and market insights to identify opportunities for expanding institutional relationships.

Requirements

• Experience in B2B Sales, Institutional Sales, or Corporate Sales.
• Experience selling to schools, educational institutions, or the K-12 segment is preferred.
• Strong prospecting, relationship-building, and lead-conversion skills.
• Ability to engage confidently with senior institutional decision-makers.
• Strong presentation, negotiation, communication, and closing skills.
• Target-oriented approach with the ability to manage the complete sales cycle independently.

Must-Have Skills

• Institutional Sales
• Corporate Sales
• B2B Sales
• K-12 Sales

Good-to-Have Skills

• Consumer Insights
• Communication
• Institutional Relationship Management
• Consultative Selling