Marketing Manager

Key Responsibilities

• Develop and implement comprehensive B2B marketing strategies aligned with business objectives, revenue targets, and customer acquisition goals.
• Identify target industries, customer segments, decision-makers, and market opportunities to strengthen brand positioning and market penetration.
• Plan and execute demand-generation initiatives to attract, engage, and convert prospective business customers.
• Collaborate closely with sales and business development teams to align marketing activities with the sales pipeline and revenue goals.
• Develop marketing collateral, presentations, case studies, whitepapers, brochures, and other sales enablement materials.
• Conduct competitor analysis and market research to identify industry trends, customer needs, and opportunities for differentiation.

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email marketing, and other relevant digital channels.
• Manage paid advertising campaigns, including Google Ads and LinkedIn Ads, to generate high-quality leads and maximize return on investment.
• Oversee SEO, content marketing, website optimization, and landing page performance to improve organic visibility and conversions.
• Develop and implement email marketing, marketing automation, and lead-nurturing campaigns to improve prospect engagement.
• Monitor campaign performance using analytics tools and identify opportunities to optimize conversion rates, cost per lead, and overall campaign effectiveness.
• Work with internal teams and external agencies to ensure consistent brand messaging across all marketing channels.

• Create annual and quarterly marketing plans, campaign calendars, budgets, and performance targets.
• Track key marketing metrics, including lead volume, marketing-qualified leads (MQLs), conversion rates, customer acquisition costs, and campaign ROI.
• Prepare regular performance reports and provide actionable recommendations to improve marketing effectiveness.
• Manage marketing budgets efficiently, ensuring optimal resource allocation and measurable business impact.
• Experiment with new marketing channels, campaign formats, and growth strategies to improve reach and engagement.

• Partner with sales, product, and leadership teams to understand business priorities and translate them into effective marketing initiatives.
• Ensure timely execution of marketing campaigns and maintain alignment across stakeholders.
• Manage relationships with marketing agencies, vendors, and other external partners.

Must-Have Skills

• Strong experience in B2B Marketing, demand generation, and lead acquisition.
• Hands-on expertise in Digital Marketing, including SEO, SEM, paid campaigns, social media, and email marketing.
• Proficiency in marketing analytics, campaign optimization, and performance reporting.
• Strong communication, project management, and stakeholder management skills.
• Ability to translate business objectives into measurable marketing strategies.

Qualifications and Experience

• 4–7 years of relevant experience in marketing, preferably in a B2B, technology, SaaS, or business services environment.
• Demonstrated success in managing integrated marketing campaigns and generating qualified business leads.
• Experience with tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, CRM platforms, and marketing automation tools is preferred.
• A bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.