Marketplace Ads Specialist

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟴𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟴 𝗟𝗣𝗔)

Experience: 2+ yrs

Location: Noida

As a Marketplace Ads Specialist, you will be responsible for designing, executing, and optimizing high-impact Amazon advertising campaigns that drive brand visibility, traffic, and sales across the marketplace. You will work closely with cross‑functional teams to translate business goals into measurable PPC strategies, leveraging Sponsored Products, Sponsored Brands, and other Amazon ad formats to achieve target acquisition cost and return on ad spend. Your analytical mindset will drive continuous testing, keyword research, and ad creative refinement, ensuring that each campaign is data‑driven and aligned with dynamic market conditions. You will also monitor performance metrics in real time, adjust budgets, and provide actionable insights to stakeholders, contributing to the overall growth of the product portfolio. In a fast‑paced environment, you will maintain strong communication and technical proficiency to keep campaigns running smoothly and achieve sustained growth for the brand.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Develop and manage Amazon Sponsored Products and Sponsored Brands campaigns across multiple product listings.

• Conduct detailed keyword research and bid optimization to maximize visibility and conversion rates.

• Analyze campaign performance data, generate weekly and monthly performance reports, and recommend actionable improvements.

• Collaborate with product, marketing, and content teams to create compelling ad copy and creatives that align with brand guidelines.

• Perform A/B testing on ad creatives, targeting, and bidding strategies to continuously improve ROAS.

• Monitor budget allocations, adjust spend based on performance insights, and ensure cost-effectiveness.

• Stay updated on Amazon advertising policies, new ad formats, and platform updates to keep campaigns compliant and innovative.

• Troubleshoot campaign issues, including disapprovals, account health, and technical glitches.

• Support channel expansion initiatives by identifying opportunities for Amazon Storefront and other marketplace formats.

• Provide training and knowledge sharing sessions for internal teams on Amazon advertising best practices.

𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗙𝗶𝘁

• Minimum 2+ years of hands‑on experience managing Amazon PPC campaigns.

• Deep knowledge of Amazon Ads platform, Sponsored Products, Sponsored Brands, and related ad extensions.

• Strong analytical skills with proficiency in Excel and data visualization tools for performance analysis.

• Demonstrated ability to optimize bids, keywords, and budgets to consistently achieve target ROAS.

• Excellent communication skills in both English and Hindi, with the ability to present findings to stakeholders.

• Self‑motivated, detail‑oriented, and keen on staying ahead of industry trends and platform updates.

• Experience with third‑party tools like Helium 10, Sellics, or Jungle Scout is a plus.

• Familiarity with A/B testing frameworks and conversion rate optimization techniques.

• Proven track record of managing multiple campaigns simultaneously while maintaining high quality.

• A proactive problem‑solver who thrives in a fast‑paced, results‑driven environment.