Marketing & Communications Director

USA·South Barringtonexecutive

OtherMarketing & Communications

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Quick Summary

Key Responsibilities

Develop and execute Willow's marketing and communications strategy across all campuses (internal, external, and public relations) to reach new people and help them connect with Willow.

Requirements Summary

Expert in digital marketing to reach new audiences and transform them into fully engaged participants. Performance marketing expertise, including ad spend management and demand generation strategy.

Technical Tools

OtherMarketing & Communications

Description

The "how" of our message shapes the "what" and the "why." The Marcom Director carries and protects the voice and ethos of Willow Creek across every communication channel, so our mission and vision reach clearly and compellingly across all campuses. They are expert marketers, knowing how to reach and connect with external audiences and nurture them into fully engaged participants at Willow. They understand the power of digital strategies and data, utilizing both to connect with new people.

Responsibilities

~1 min read

→Develop and execute Willow's marketing and communications strategy across all campuses (internal, external, and public relations) to reach new people and help them connect with Willow.
→Own the digital platform ecosystem—website, app, email platform, Tap, and Studio C—and the connected user journey, applying SEO thinking so people searching for meaning and faith find Willow and know where to go next. This is done in partnership with the Associate Experience Pastor.
→Own Willow's marketing and advertising strategy—the Google Ad Grant, paid campaigns, content strategy, and YouTube—directing the marketing/advertising contractor's execution and holding accountability for results.
→Set direction for social media strategy across global channels; support the Social Media Manager in raising up volunteers and equipping campuses.
→Lead, develop, and support the Marcom team, encouraging personal and professional growth alongside ministry excellence.
→Support and contribute to ministry-specific projects and initiatives to help achieve their engagement goals.

Requirements

Nice to Have

~1 min read

5+ years of experience in a marketing role in a large, multisite church or for profit organization, including demand generation and long term growth strategy.
Heart and strategic burden for reaching the greater Chicago market specifically
Degree or equivalent experience in Marketing, Digital Marketing, or Advertising
3+ years of management experience
Certifications in SEO, digital advertising, or marketing preferred