Branch Manager-Central, NJ

Plan, direct, and control branch commercial activities to deliver revenue, volume, market share, and profit objectives, ensuring that sales strategies, pricing, promotions, and distribution plans are effectively executed to maximize growth and route profitability across the Central NJ territory.

Plan and implement branch sales strategies, pricing plans, and promotional programs to achieve revenue, volume, market share, and profit objectives in the territory.

Monitor and evaluate key performance indicators (KPIs) for managers and IOs/Route Sales Representatives (RSRs) to ensure alignment with branch targets and take corrective actions when performance gaps are identified.

Analyze branch sales results, route profitability, and distribution performance to identify growth opportunities within existing and prospective accounts and recommend actions to optimize business results.

Coordinate the execution of national and local sales initiatives, ensuring proper commercialization, distribution, and merchandising of priority brands and packages in all channels.

Review and approve customer plans, including assortments, pricing, and promotional calendars, to ensure they support branch financial objectives and strategic priorities

Direct, supervise, and develop frontline managers, supervisors, and IOs/RSRs to build a high performing, engaged, and safety-focused team, ensuring strong leadership capabilities, succession plans, and consistent adherence to company standards.

Supervise and coach frontline managers, supervisors, and IOs/RSRs, providing clear expectations, performance feedback, and guidance to ensure consistent execution of sales, service, and safety standards.

Recruit, select, and onboard talent for key branch roles, ensuring the attraction and retention of high-performing employees aligned with company culture and values.

Design and implement development plans, training, and coaching routines to build capabilities, improve productivity, and prepare future leaders within the branch.

Evaluate team performance using established metrics, conduct performance reviews, and implement corrective orrecognition actions to drive accountability and engagement.

Establish and maintain succession plans for critical positions, identifying high-potential employees and providing opportunities for growth and leadership development.

Coordinate and control daily route operations, inventory management, warehousing, and logistics to optimize service levels, route productivity, inventory accuracy, and safety performance, ensuring compliance with company policies and standards.

Oversee daily route operations, including dispatch, routing, and delivery execution, to ensure products are delivered, merchandised, and displayed according to company expectations and customer requirements.

Manage warehouse and inventory processes, including receiving, storage, rotation, and counts, to maintain inventory accuracy, product freshness, and availability for all routes.

Optimize route efficiency and labor utilization by reviewing route structures, workloads, and schedules, implementing improvements that enhance productivity and reduce operating costs.

Ensure strict compliance with safety, regulatory, and company standards across all branch operations, conducting audits, inspections, and corrective actions as needed.

Monitor and improve execution quality in merchandising, order replenishment, and in-store standards through regular market visits and collaboration with sales and execution teams.

Represent the company in the Central NJ market by leading key customer relationships, resolving escalated issues, and partnering with retailers and distributors to drive growth, merchandising excellence, and promotional execution.

Maintain and strengthen relationships with key accounts, major retailers, and distributors in the territory, conducting regular business reviews to align on growth plans and execution expectations.

Resolve escalated service, delivery, and merchandising issues, coordinating with internal teams to protect customer satisfaction and account retention.

Collaborate with customers on joint business plans, including merchandising strategies, promotional calendars, and space optimization initiatives that drive category growth and share gains.

Represent the company within the local market and community, participating in relevant events and forums to enhance brand presence and support business objectives.

Monitor competitive activity and market trends in Central NJ, providing insights and recommendations to adjust branch strategies and protect market share.

Administer branch financial performance, budgets, and compliance requirements to ensure profitability, cost control, and adherence to corporate policies and governance standards.

Develop and manage branch operating budgets, including labor, OPEX, and capital expenditures, ensuring alignment with financial targets and implementing actions to control costs.

Review branch P&L, route profitability, and key financial indicators regularly, identifying variances and implementing corrective measures to improve results.

Authorize and control key financial transactions related to pricing, discounts, inventory adjustments, and expenses in accordance with company policies and approval limits.

Ensure compliance with corporate policies, internal controls, and audit requirements across sales, operations, and administrative processes within the branch.

Prepare and present branch performance reports and action plans to regional leadership, highlighting risks, opportunities, and progress against objectives.

• Degree in Business Administration Marketing, Logistics, or related field.
• 5 Years of Sales Manager or Branch Manager Experience
• 2 Years of Distribution or Operations Manager Experience.
• Excellent communication skills, both written and verbal.
• Ability to prioritize and be flexible in a fast-paced environment with changing demands.
• Self-motivated and detail oriented. A problem solver.
• Ability to maintain high level of confidentiality.

Wise Foods, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected classification.

Our company offers a competitive package including vacation, paid holidays, 401(k), health, dental and vision insurance and voluntary STD, LTD, and life insurance benefits.

About Wise:

Wise Foods Inc. is a leading producer of salty snacks with a long heritage. Founded in 1921, Wise is a brand of tradition and authenticity that consumers have come to know and trust over the last 100 years. Since our inception, our iconic brand has symbolized great tasting snacks for many generations of consumers including potato chips; cheese flavored baked and fried corn snacks, tortilla chips, pretzels, popcorn, corn chips, onion rings and other assorted snacks. We market our products under some of the most recognizable brand names in the salty snack industry, including Wise, Cheez Doodles, New York Deli and Bravos. We also produce private label products for a limited number of retailers. Products are distributed using a direct-store-door ("DSD") delivery and merchandising system and sold in major grocery retailers, neighborhood markets and urban bodegas, as well as established retailers in the mass, convenience store, drug, food service and club channels. Wise Foods is fully owned by Arca Continental, the second largest Coca-Cola bottler in Latin America and one of the largest in the world. We invite you to explore growing your career with Wise!

To search for other job opportunities, go to www.wisesnacks.com/careers