Creative Director Concept & Communication

• Own the big idea for a digital-first world: develop concepts, headlines, and communication platforms that start from digital thinking and extend across campaigns, brand communications, CRM, and OOH. 
• Set the bar for language: sharpen taglines, headlines, and copy across all our work, and be the person the team turns to when a line isn't good enough yet. 
• Lead and win pitches: shape distinctive creative territories for new business and existing accounts, and present them with conviction. 
• Guide a creative team: mentor copywriters and art directors through concept, refinement, and production with a clear point of view. 
• Partner with strategy: translate strategic thinking into ideas that are both culturally sharp and commercially relevant. 
• Stay culturally switched on: bring fresh reference points, tone, and craft into brand communication. 
• Think ahead of the format: know digital environments inside out, and bring a sharp, curious take on where technology — including AI — can push an idea further, without ever letting the tool replace the thinking. 

• A background in copywriting (ideally) — art direction backgrounds are welcome too, as long as the idea and the words come first. 
• 8+ years of experience in creative direction or concept development at agencies or studios, with a track record of leading integrated, cross-channel campaigns. 
• A portfolio built on strong ideas: headlines, campaign platforms, and communication concepts that hold up across touchpoints — not just polished executions. 
• Experience leading and winning pitches, with confident, persuasive presentation skills. 
• A natural mentor for copywriters and art directors. 
• Fluent German is required, a very good level of English is appreciated. 
• Clear, strategic thinking, and the instinct for what makes communication culturally relevant, not just correct. 
• Genuine curiosity for what's next: fluent in digital culture and platforms, and someone who sees GenAI and emerging tools as a creative sparring partner — applied with judgment, not by default. 
• A strong point of view, brought with positivity, ambition, and empathy into every room. 

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under job@odt.net.