Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)

Canada·TorontoFull Timemid

MarketingPerformance Marketer

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Overview

Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.

Technical Tools

MarketingPerformance Marketer

Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities.
Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability.
Handle marketplace advertising, including Amazon Ads, eBay Promoted Listings, and other relevant marketplaces.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling.
Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel.
Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking.
Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution.
Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies.
Build performance dashboards using Looker Studio and prepare weekly/monthly performance reports.
Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization.
Coordinate with content, design, SEO, and development teams to improve campaign performance.
Conduct regular campaign audits and recommend data-driven optimization and growth strategies.