Senior SEO Specialist

Our client is looking for a Senior SEO Specialist to lead and execute high-impact SEO strategies across a diverse portfolio of clients. They are a digital marketing agency specializing in performance-driven strategies for service-based industries, with a strong track record of delivering measurable growth in recent years. This role is ideal for someone highly analytical, hands-on, and results-oriented, who understands SEO beyond rankings and focuses on real business outcomes like traffic, leads, and revenue. Responsibilities Conduct comprehensive SEO audits to identify issues, opportunities, and actionable solutions Perform keyword research aligned with search intent, competition, and SERP behavior Execute on-page SEO optimizations including meta tags, headers, internal linking, and content structure Manage technical SEO tasks such as site speed optimization, schema implementation, crawlability, and indexing Develop and optimize local SEO strategies including Google Business Profile, citations, and location-based pages Plan and execute link-building strategies through outreach and backlink analysis Create and optimize SEO-focused content such as blog posts, landing pages, and service pages Leverage AI tools to streamline SEO processes including research, clustering, and optimization Monitor performance using analytics tools and report insights to internal stakeholders Stay updated on search engine algorithm changes, AI search trends, and evolving SEO practices Contribute to client communication when needed and support account managers with insights Requirements 5+ years of proven SEO experience with measurable results (traffic growth, rankings, lead generation) Strong technical SEO knowledge including crawl audits, indexing, schema, and site structure Solid experience with on-page SEO best practices and content optimization Hands-on experience with local SEO strategies and map pack rankings Proven track record in link-building strategies and backlink management Advanced use of SEO tools such as Semrush, Ahrefs, Screaming Frog, Google Analytics, and Search Console Experience using AI tools (e.g., ChatGPT, Gemini) to enhance SEO workflows Basic knowledge of HTML/CSS to support on-page changes and troubleshooting Strong analytical mindset with data-driven decision-making Clear and professional English communication skills Qualifications Experience working in a marketing agency environment Background in SEO for Home Services or Healthcare industries Familiarity with WordPress or basic development concepts (JavaScript, PHP) Experience with CRO and user behavior tools such as heatmaps Benefits Full-time, 100% remote position Opportunity to work with a performance-driven, ROI-focused team Exposure to diverse industries and SEO challenges