Social Media & Brand Manager

Our client is looking for a part-time Social Media & Brand Manager to strengthen their digital presence and shape a consistent, engaging brand narrative across platforms. Over the past few years, they have established themselves as a trusted leader in the financial and tax consulting industry, known for their technical expertise, reliability, and client-focused approach. This role is ideal for a creative yet analytical marketer who thrives at the intersection of storytelling, data, and strategy. The Social Media & Brand Manager will oversee all social and paid media initiatives, ensuring every campaign aligns with business goals while engaging target audiences in meaningful ways. Responsibilities Develop and implement a comprehensive social and paid media strategy aligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives. Create and maintain a monthly content calendar that integrates organic storytelling and paid campaigns across multiple channels. Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators. Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform. Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics. Manage posting schedules and partner with key team members to amplify visibility through employee advocacy programs. Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences. Plan, execute, and optimize paid campaigns across platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll). Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates. Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI. Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact. Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL). Translate data insights into actionable recommendations for future campaigns. Stay informed on social media trends, ad platform updates, and competitive benchmarks to keep strategies fresh and effective. Collaborate across teams to align brand identity, tone, and content direction with company goals. Support sales enablement through social selling resources and content toolkits. Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency. Requirements 3–5 years of proven experience in B2B social media and paid media campaign management, ideally within finance, accounting, or professional services. Demonstrated success executing both organic and paid strategies across LinkedIn, Google Ads, RollWorks, or AdRoll. Strong grasp of Account-Based Marketing (ABM) frameworks and sales collaboration. Excellent copywriting, visual storytelling, and communication skills. Data-driven mindset with experience in analytics platforms such as Google Analytics, HubSpot, or LinkedIn Campaign Manager. Strategic thinker who can balance creativity with analytical insight. Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment. Qualifications Bachelor’s degree in Marketing, Communications, or a related field. Deep understanding of audience segmentation, targeting, and content optimization. Experience managing budgets, reporting performance metrics, and presenting actionable insights. Knowledge of paid media automation tools and performance tracking. Strong interpersonal skills with a collaborative and proactive work style. Benefits Part-time, 100% remote position with flexible working hours. Opportunity to lead brand initiatives for a highly respected firm in the financial industry. Exposure to cutting-edge marketing strategies including ABM and performance marketing. Professional growth within a data-driven and creative environment. Competitive compensation in USD and long-term career development opportunities.