VML & Ogilvy | Social Content Planner (WPP Content Studio), Japan

You are the heartbeat of the WPP Content Studio’s daily operation - the vital link between the high-level vision of our Strategists and the visual magic of our Content Creators.

While the Strategist defines where we need to play and why, and the Content Creator builds what people see, you determine how we show up in the feed every single day. You take top-line social strategy and translate it into a tangible, exciting go-to-market plan.

You are a culture hunter and a social native who understands that a strategy is only as good as its execution. You live in the comments section, you know what’s trending on TikTok before it hits Instagram, and you understand exactly what Japanese audiences are watching, sharing, and saving right now.

Your job is to fuel the creative team. You don’t just hand them a deadline; you hand them the spark - the best references, the perfect audio trending sound, the creator inspiration, and the cultural context that allows them to visualize and execute breakthrough ideas.

You don’t just plan social content. You design how social connects to the broader consumer journey.

You understand that audiences don’t live on one platform. They move between Instagram, TikTok, LINE, YouTube, events, and retail, and your role is to ensure our content works across this ecosystem.

You are a social native with an omni-channel mindset. You think in feeds, but also beyond them.