Senior Demand Generation Manager

Yubico is a global leader in identity security and creator of the YubiKey, the original hardware-backed passkey. We are publicly traded on Nasdaq Stockholm; our global footprint includes headquarters in Stockholm, Sweden, Silicon Valley, California; and Singapore.

As Senior Demand Generation Manager, you will own the planning, execution, and performance of integrated campaigning across Europe. You will translate global messaging and regional business goals into locally relevant programs that build pipelines and accelerate revenue in partnership with Sales, Channel, and Product Marketing. This role is ideal for a hands-on, data-driven marketer who thrives in a multi-country, multilingual environment and can balance strategic thinking with detail-oriented tactical execution.

• Regional campaign strategy. Develop and own integrated campaign plans aligned to global themes, target industry verticals, regional revenue targets, and priority segments and countries.
• Localisation. Adapt global campaigns and content to local market needs, compliance regulation (e.g., NIS2, DORA, GDPR), languages, and buying behavior.
• Planning and budget. Manage the regional campaign calendar and budget (multi-million), allocating spend across channels to maximize pipeline ROI.
• Multi-channel programs. Lead end-to-end planning and oversight across email, paid digital, ABM, and partner co-marketing. 

• Sales partnership. Work closely with regional Sales leadership, SDRs, and account teams to align campaigns to target accounts and pipeline goals.
• Partner enablement. Support distributors, resellers, and technology partners with co-branded campaign materials.
• Cross-functional collaboration. Collaborate with Product Marketing, Paid Digital Media, Web, Field Marketing, and Operations to ensure consistent messaging, smooth delivery, and accurate performance measurement.

• Performance reporting. Track and report on engagement, MQLs, SQLs, pipeline generation; present insights and recommendations to leadership.
• Continuous improvement. Run A/B tests, analyze results, and apply learnings to improve conversion and efficiency across the funnel.

• 6+ years of B2B marketing experience, with at least 3 years in campaigns or demand generation management, ideally in cybersecurity, identity, or enterprise technology.
• Proven track record of driving measurable pipeline and revenue through multi-channel campaigns in global markets.
• Strong project management skills, with the ability to manage multiple concurrent programs, budgets, and stakeholders.
• Experience working with regional Sales and Channel teams in a matrixed, multi-country environment.
• Excellent written and spoken English; strong analytical and communication skills.

• Fluency in one or more additional European languages (e.g., German, French, Swedish, Spanish, Italian).
• Experience with ABM platforms and intent data tools.
• Familiarity with cybersecurity compliance and regulatory drivers in Europe.
• Experience with partner and channel marketing in a two-tier distribution model.
• Bachelor's degree in Marketing, Business, or a related field.

Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

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