Digital Marketing Strategy and Automation Lead

Key Responsibilities: Holistic Digital Strategy Development: Design and implement a comprehensive digital marketing strategy that aligns with Wakanow’s business objectives. This includes creating and refining customer journeys and funnels across all digital touchpoints. Advanced Marketing Automation: Lead the setup and optimization of marketing automation tools (such as WebEngage) to streamline customer segmentation, automate workflows, and personalize communication. Website Tagging and Tracking Implementation: Ensure robust tagging and tracking mechanisms are in place on the Wakanow website and associated platforms. This will enable accurate data collection for detailed customer insights and performance analysis. Data Analytics and Performance Optimization: Leverage data analytics to monitor and enhance the effectiveness of digital campaigns. Continuously analyze customer data to refine targeting, improve ad efficiency, and maximize ROI. Cross-Platform Campaign Management: Oversee digital marketing activities across various platforms, ensuring consistency in messaging and a unified brand experience. Develop and manage multi-channel campaigns that effectively engage different customer segments. Team Leadership and Development: Lead a team of digital marketing professionals, fostering a collaborative environment and encouraging continuous improvement. Provide guidance on best practices and new trends in digital marketing and automation. Requirements Extensive experience in digital marketing strategy, marketing automation, and customer journey mapping. Proficiency with tools like WebEngage, Google Ads, and advanced analytics platforms. Strong leadership skills with a proven ability to manage and develop a high-performing team. Analytical mindset with a knack for translating data into strategic insights and