Lead Specialist - Email Marketing

You will be design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. These campaigns will use features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences. Additionally, you will analyse campaign performance and help meet our goals through targeted email communications. You will report to the Manager - Email Marketing Operations, or the Senior Manager - Marketing Operations as an individual contributor. You will use a hybrid work schedule.

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
• You will manage Quality Assurance to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
• Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
• Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
• Monitor important email marketing metrics such as open rates, click-through rates, conversion rates, and deliverability to produce insights and inform future campaign strategies
• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Collaborate with Experience Delivery, sales, and other company teams to align email marketing campaigns with our goals

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• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
• 2+ years experience in email marketing operations

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued developlement

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

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We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.

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