Digital Marketing Specialist

Description

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience working with CRM platforms, preferably Salesforce.
• Strong organizational and analytical skills with attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Comfortable working with customer data and performance metrics.
• Strong written and verbal communication skills.
• Experience with email marketing platforms, digital advertising, or analytics tools is a plus.

We are seeking a detail-oriented and data-driven Digital Marketing Specialist to support and execute targeted marketing initiatives using Salesforce and other digital platforms. This role will focus on customer segmentation, campaign execution, and performance tracking across digital and in-branch marketing efforts. The ideal candidate is organized, analytical, and comfortable working with customer data to drive measurable marketing results while supporting the bank’s community-focused mission.