VP of Marketing

Link to role overview and recruitment process walkthrough: https://www.loom.com/share/2f23792bc93f450eb1939ff8d7298a52

👋 Thanks for stopping by and learning more about this role at Sitemate! ✨🏗️

We’d love to hear from you 👩‍💻👩🏽‍💻🧑🏿‍💻👨🏻‍💻

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  You're already making campaign, content, and channel calls personally, day to day - and can point to one that's already moved a real number, with the data behind it

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  The split between what you own and what the VP of Growth owns is written down and agreed by both of you

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  Every marketing initiative for the quarter has a named owner and a clear measure of success that you've signed off on

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  You've told the CEO, in writing, the three things about the current growth engine that concern you most, with a proposed plan

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  Marketing leadership experience, ideally through a comparable growth-stage transition

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  SaaS experience

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  Demand generation experience - including direct ownership of a pipeline/MQL number

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  Content marketing experience, spanning both SEO and AEO

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  Performance marketing experience across paid channels, including rigorous, ecommerce-style paid acquisition

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  Technical fluency in attribution and conversion tracking, with hands-on experience setting it up or debugging it yourself

• The number of marketing-qualified leads converting into real sales pipeline is measurably up, without content quality slipping to get there

• Our approach to AI-driven search is built directly into how content gets made

• Content is landing on a predictable schedule

• You've reshaped next quarter's priorities based on your own judgement

• The engine is pulling in measurably more ways than it did when you joined, without losing what already worked

• The quarterly planning and reporting rhythm runs without you personally holding every piece of it together

• There's someone ready to step into at least one key leadership role in your team if needed

• Personally make and defend campaign, content, and channel decisions

• Own attribution and conversion tracking rigour across the funnel

• Run quarterly marketing initiative planning and the breakdown standard beneath it

• Coach Content Engineering, Marketing Design, Performance Marketing, and Product Marketing leads on direction and standards

• Make build/buy/partner calls on marketing tooling and the AI-era search stack

• Represent marketing to the CEO and executive team, and translate company strategy into marketing priorities

Our Operating Principles are non-negotiable behavioural standards, written down and used in reviews. The ones this seat lives and enforces:

• Vertical tech background

• Experience building or owning marketing websites

• Growth experience or experience working closely with a growth leader or team

• WordPress/Content Management Systems

• AI Coding Tools (Claude Code, Open Code, Cursor)

• Project Management Tools (Slack, Jira, Confluence)

• Google Analytics

• Google Search Console

• Bing Search Console

• Meta channels

• Google Sheets

These are public, and they are how we actually operate. Candidates who have read them tend to have better conversations with us.

• The Sitemate Manifesto

• On How Sitemate Ships Now, In The Era of AI

• Zero Click Forms and Conversational Data Capture, the thinking behind Storm

• Taking AI To The Front Line

• On Sitemate's Values, Culture and DNA

• For The Managers and Leaders Building Sitemate

• On How Sitemate Makes Decisions

• On Operating Like a Pro Sports Team, Not a Family

• Full transparency: monthly all-hands share metrics, hiring plans and financial performance. Levels, career frameworks and pay ranges are visible to every employee

• Player-coach leadership at every level, including the executive team

• Global team across Australia, the UK, the US and Canada

• Sydney HQ

• Equity, 20 days annual leave plus sick, carer's and compassionate leave, 16 weeks primary and 6 weeks secondary carer parental leave, EAP, L&D budget, home office setup, weekly catered lunches, work-from-anywhere weeks, flex days

• People of Sitemate link to hear from the team directly

PLEASE Note:

• We hire directly and don’t work with agencies