Collegiate Partnership Coordinator

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Collegiate Partnerships Coordinator

The Collegiate Partnership Coordinator – College Sports will support the execution and day-to-day management of CELSIUS Holdings' collegiate sports partnership portfolio. This role will play an integral part in bringing partnerships to life across universities, conferences, media properties, athletes (NIL), agencies, and experiential platforms that drive brand awareness, consumer engagement, and retail growth.

Working closely with the Director of Sports Partnerships and cross-functional teams, the Collegiate Partnership Coordinator will help execute best-in-class marketing programs that support CELSIUS' college sports strategy, including media integrations, on-campus activations, retailer programs, hospitality, athlete partnerships, and fan engagement initiatives.

This role is responsible for making day-to-day operational decisions that ensure successful partnership execution, including managing timelines, coordinating logistics, tracking deliverables, and resolving routine executional issues.

• Experience: 1–3 years of experience in sports marketing, sponsorships, partnership marketing, experiential marketing, event management, or collegiate athletics.
• Education: Bachelor's degree in Marketing, Sports Management, Business, Communications, or related field.
• Experience working with universities, conferences, agencies, media partners, or sports properties is preferred.
• Passion for college athletics and sports marketing required.
• Ability to travel to college sporting events, partner meetings, and activations, including occasional nights and weekends.
• Excellent relationship building and people skills
• Strong problem-solving skills
• Excellent written and oral communication skills
• Highly organized and able to manage multiple priorities and projects at once
• Proficiency with Microsoft Office (Word, Excel & PowerPoint)

Key Responsibilities

• Support the day-to-day execution of CELSIUS' college sports partnerships by managing contractual assets, activation timelines, project trackers, and ensuring all partnership deliverables are completed accurately and on schedule.
• Coordinate on-campus activations, experiential events, hospitality programs, game-day logistics, and event operations to deliver best-in-class partner and consumer experiences.
• Collaborate with cross-functional teams, including Brand Marketing, Sales, Shopper Marketing, Social, PR, Legal, Finance, and agency partners, to maximize the value and integration of college sports partnerships.
• Manage communications and operational support for university, conference, media, agency, and vendor relationships, including scheduling, product fulfillment, and activation coordination.
• Assist with partnership reporting, performance measurement, post-event recaps, and maintaining organized documentation, asset libraries, and partnership records.
• Support budget administration through purchase orders, invoice processing, expense tracking, and other departmental administrative responsibilities.