Senior Associate, Media Buying, Egypt

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Senior Trading Executive supports the Trading manager in the day-to-day management of media activities and to produce a cohesive media plan based on the client brief, including communications goals and brings together different disciplines for integration across multiple media channels. The Senior Trading Executive strives for the most effective media strategies and execution and manages the process with related parties.

• To liaise, communicate and collaborate with the various internal teams to ensure that the client deliverables are met on time and bring any potential shortfalls to the immediate attention of the line manager.
• To assist in developing and implementing creative media solutions, provide suggestions and feedback wherever appropriate and demonstrate creative thinking always based on consumer & business information
• To support the line manager and the other team members in preparing and presenting appropriate and detailed media plans and managing final budget allocation informed by any research or insight, brand, and category dynamics
• To attend and document meetings and build effective relationships with WPP Media agencies to clarify media goals, objectives and strategies and brief all internal teams as necessary.
• To constantly monitor the role functionality; to maintain accurate, up-to-date records and submit regular monthly reports to agreed standards as required to ensure the remit’s effectiveness is maximized, and its activities are in line with overall WPP Media business strategy.
• To monitor output from operations to ensure accuracy with regards to booking orders.
• To manage day to day relationships with media vendors with regards to campaign management to ensure campaigns are running smoothly and in line with client deliverables.
• To constantly look for ways to improve the effectiveness and efficiency of the role; to suggest and implement improvements to internal procedures and controls to improve efficiency, reduce costs and to promote and protect the business interests of WPP Media wherever possible
• To continuously develop and exercise understanding of media offerings in the market and maintain network relationships with media suppliers and clients
• To proactively research newest trends in the industry and market, developing strategic acumen.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• 2-3 years’ experience in a media planning role with strong digital and performance marketing knowledge
• Strong acumen for planning and buying media tools
• Good industry knowledge across traditional and digital channels, strategic and conceptual development of brand marketing, industry & consumer trends would be beneficial.
• A good communicator capable of expressing their own ideas, thoughts and concepts and a basic understanding of media planning with a natural tendency towards accuracy, attention to detail, establishing trust and relationship building.
• Effectively applies rationale and logic when constructing media plans, uses in-depth analysis and understanding of implications.
• Will need to have sufficient digital capabilities, showcase platform knowledge and understanding how to build audiences, use the right bidding strategies and correct formats for different campaign objectives across the funnel
• Advanced excel skills would be preferred