Growth Marketing Manager

Build the acquisition engine that powers our significant growth plans in Australia. As our Growth Marketing Manager, you will lead Australian go-to-market strategy and execution as Solar Service Guys transitions to the Omnidian brand. You will drive residential customer acquisition and support commercial pipeline growth, turning creative ideas into measurable, repeatable results.

You’ll have the autonomy to build our local marketing function, with the data, tools and brand resources of a global company behind you. Reporting directly to our Australian Vice President of Growth and partnering with our US Head of Brand Strategy & Innovation, you’ll have direct access to decision-makers and real influence on how Omnidian connects with Australian customers.

In your first year, you will own go-to-market strategy, lead volume and cost per lead, working with sales and service delivery teams to convert leads into delivered work. We’re looking for a resourceful, creative marketer who enjoys turning ideas into action and building something that lasts.

At Omnidian we believe in trust and autonomy. How you create an impact is ultimately up to you. Here is an outline of some of the things you’ll be doing:

• Residential customer acquisition: Generate qualified solar health check leads through Google Ads and Meta, testing messaging, audiences and landing pages to improve conversion rates and reduce acquisition costs.
• Agency management: Manage our external digital agency against clear performance objectives and recommend the right mix of agency support and in-house capability.
• Commercial pipeline development: Partner with commercial sales leads to develop targeted campaigns for commercial real estate owners, asset managers and solar retailers across Australia.
• Events and relationship marketing: Deliver trade show participation, industry events and targeted account engagement, with clear objectives and sales follow-up.
• Marketing planning and systems: Build a coordinated marketing calendar and repeatable processes for campaign delivery, lead nurturing and reporting, using tools such as HubSpot and Airtable.
• Organic growth and customer advocacy: Develop referrals, customer stories and social content, testing formats including short-form video.
• Measurement and optimisation: Track campaign performance, communicate insights and recommend where to invest marketing time and budget.
• Brand transition: Support the transition from Solar Service Guys to Omnidian in Australia over the next 6–12 months, adapting global brand materials for local audiences.