Content Creator

POSITION SUMMARY

The Content Creator plays a vital role within the Marketing team, responsible for producing high-quality photo and video content that aligns with the brand’s image and marketing objectives. This role involves conceptualizing, capturing, and editing creative visual assets to support digital campaigns, social media, advertising, website content, and promotional materials including events inside and outside the property. Reporting directly to the Director of Marketing, the Content Creator works closely with internal stakeholders to bring brand stories to life through compelling imagery and visual storytelling. 

Follow all company and safety and security policies and procedures; report accidents, injuries, and unsafe work conditions to manager. Maintain confidentiality of proprietary information. Welcome and acknowledge all guests according to company standards. Speak with others using clear and professional language; answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other talents. Enter and locate work-related information using computers and/or point of sale systems. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Department Head.

CONTENT DESIGN OPERATIONS

Photography & Videography

• Plan, shoot, and edit high-resolution photographs and video content for marketing campaigns, events, and promotional use.
• Capture engaging behind-the-scenes, lifestyle, and event coverage to enrich brand presence across platforms.
• Direct and manage photoshoots, ensuring visual consistency with brand guidelines.
• Select appropriate gear, locations, lighting, and styling to enhance visual appeal.

Post-Production & Asset Management

• Edit photos and videos using professional software (e.g., Adobe Premiere Pro, Final Cut Pro, Lightroom, Photoshop).
• Ensure final assets are optimized for web, print, and social media.
• Organize and maintain a digital asset library for easy retrieval and archiving.
• Maintain consistency in color grading, aspect ratios, and sound quality.

Collaboration & Communication

• Work closely with the Marketing team to understand creative briefs and campaign goals.
• Liaise with internal departments and external vendors to coordinate shoots.
• Incorporate feedback into deliverables while maintaining creative integrity.
• Ensure all content adheres to the brand’s standards, guidelines, W Hotels and Marriott policies, and timelines.

Quality & Innovation

• Stay updated with current photography/videography trends and new technologies.
• Recommend innovative ideas for improving content quality and audience engagement.
• Uphold visual quality control across all published materials.

ADDITIONAL RESPONSIBILITIES

• Provides support for escalated support needs via telephone and email and ensures proper resolution of each, including direct contact with stakeholders when necessary.  Responds to and handles problems and complaints.
• Manages the communication of trends via prepared reports to the appropriate personnel, as well as corporate headquarters and other service centres.
• Performs other reasonable requests by management which the talent is capable of performing.

PREFERRED QUALIFICATIONS 

Education: Diploma or Bachelor Degree in Photography, Film Production, Media Arts, or a related field.

Related Work Experience: Minimum 3 years of professional experience in photography and videography, preferably in a marketing or commercial setting

Supervisory Experience: No supervisory experience.

License or Certification: None