Performance Marketing Executive - Tamil (GyanTV)

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:

Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting – farmer-first advisory in local languages (AgriLokal)
Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community – Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast.We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital                                                                                                                                                                                                                                                                                                                           

We are looking for a high-ownership Performance Marketing Executive to drive user acquisition for GyanTV through data-driven paid marketing campaigns.

Key Responsibilities

• Own, manage, and scale Meta Ads and Google Ads campaigns
• Execute end-to-end performance marketing campaigns focused on user acquisition
• Optimize CPI/CAC-based campaigns to achieve acquisition targets
• Improve key performance metrics including CPI, CAC, ROI, and retention
• Analyze campaign data and provide actionable insights to enhance performance
• Collaborate closely with creative, product, and analytics teams
• Monitor campaign funnels and identify drop-offs for optimization
• Ensure budget efficiency and performance scaling

• Minimum 1 year of experience in app-based performance marketing campaigns
• Hands-on experience running Meta and Google Ads campaigns
• Understanding of CPI/CAC models and performance-driven marketing
• Familiarity with MMPs such as Appsflyer and Adjust
• Strong analytical skills with attention to detail
• High ownership mindset and accountability
• Excellent communication and teamwork abilities

What You’ll Gain

• Hands-on experience scaling a fast-growing Bharat-focused product
• Direct impact on user acquisition and growth metrics
• Exposure to performance marketing strategy at scale
• Cross-functional exposure across product, content, analytics, and growth
• A fast-paced, learning-driven startup environment