Senior Marketing Operations Analyst

We are seeking an experienced Senior Marketing Operations Analyst to join our growing team! In this role, you will help manage our marketing operations function, including the applicable systems, processes, reporting, and data analysis.

The ideal candidate will have prior marketing operations experience, strong project management and communication skills, and thrive on driving results and optimizing operations through efficient processes and technology.

This is a hybrid role with attendance required 2-3 days a week in our Mclean, VA office. 

• Serve as the owner and team expert for core marketing platforms, including HubSpot and our data and reporting solution, and as the primary vendor contact
• Manage the marketing automation system, including setting up and monitoring workflows and templates, lead scoring, and advising the team on best practices
• Manage the data and reporting solution, including making updates to dashboards, coordinating with the vendor on requirements, and validating the accuracy of data
• Be the primary contact for marketing requests received through our internal ticketing system, including resolving where possible or assigning to others on the team
• Facilitate timely assignment of incoming web leads and ensure proper attribution and follow-through
• Collaborate with Revenue Operations to help manage marketing attribution and the information flow between Hubspot and Salesforce; support marketing team and users with marketing-related Salesforce questions and campaigns
• Leverage AI to produce reporting as needed and lead the team reporting process; analyze data and metrics to identify cross-channel trends and improvement opportunities
• Refresh monthly budget tracker, validate data, and flag inconsistencies or pacing concerns
• Identify areas for process improvement and enable automations across the team utilizing PowerBI, Smartsheet automations, and AI support
• Lead or support strategic team initiatives and research efforts
• Provide other general operations support as needed, including for events, campaigns, and communications
• Stay current on the latest marketing operations best practices and solutions