Activation Manager

• Plan the activation calendar for SO and FAM around sponsorships, game launches, holidays and major sporting and cultural events • Develop activation concepts with the Brand Marketing Managers: on-ground booths, roadshows, venue and bar events (21+ only), watch parties, VIP experiences and partner tie-ins • Activate sponsorship and partnership rights: branding, hospitality, content days, ambassador appearances • Build the link from on-ground to online: QR sign-ups, promo codes, affiliate and agent tracking, so every activation is measurable • Brief the Production Manager on builds and logistics, and the Art Director on activation creative • Manage activation agencies, promoters and talent; negotiate scopes and fees • Make sure every activation meets PAGCOR rules, age-gating, venue permits and responsible gaming requirements • Own activation budgets and write post-activation reports on cost, sign-ups, FTDs and cost per acquisition • Lead and develop the Activation Executive(s Requirements • 5+ years in brand activation, experiential or sponsorship marketing, agency or inhouse • Experience activating sports, entertainment or lifestyle sponsorships in the Philippines • Track record tying activations to measurable sign-ups or sales • Strong network of activation agencies, promoters, talent and venues • Online gaming, betting, telco, e-wallet or beverage brand experience preferred • Willing to work evenings and weekends around events