Manager Brand Governance, Marketing PR - BHSF, FT, 08:30A-5P

The Brand Governance Manager protects and strengthens Baptist Health's brand by establishing and evolving enterprise standards, governance processes, approval pathways, and tools that enable consistent execution. The manager serves as a trusted brand advisor, reviews high-impact work for compliance and quality, manages brand exceptions, and provides education and guidance to drive adoption. The role identifies recurring issues and opportunities to reduce rework, improve quality control, and scale brand management across service lines, facilities, and channels. This position partners with Creative Services, Brand, Marketing Operations, and external partners to balance brand integrity with business needs and efficient delivery.

• Bachelors.

Additional Qualifications:

• 8-10 years of experience in brand management, brand governance, creative operations, or marketing within an in-house agency, healthcare system, or complex organization. 

• Proven ability to translate brand strategy into clear standards, tools, and scalable processes. 

• Strong knowledge of visual identity, messaging, environmental branding, signage, and campaign execution. 

• Demonstrated ability to influence cross-functional stakeholders and external partners while protecting brand integrity. 

• Strong communication, judgment, and attention to detail. 

• Familiarity with Workfront or similar systems preferred. 

• Experience using AI tools to improve quality, efficiency, and scalability is required, with appropriate human oversight and adherence to Baptist Health standards and policies.

• Minimum Required Experience: 5 Years

EOE, including disability/vets