Senior Social Campaign Manager / Paid Social Performance Manager

As a Senior Social Campaign Manager, you will take full ownership of paid social advertising campaigns, driving measurable growth and profitability for international clients.
You will primarily manage Meta Ads campaigns, with opportunities to expand across TikTok, Snapchat, and other social advertising platforms.
Working with substantial advertising budgets, including campaigns exceeding $1 million per month, you will make data-driven decisions to maximize return on ad spend and overall business performance.
You will collaborate with cross-functional teams spanning analytics, creative, CRM, tracking, and technology to deliver integrated marketing strategies.
Combining hands-on campaign management with analytical expertise, you will identify opportunities, test new approaches, and continuously optimize results.
You will also communicate directly with international clients, translating campaign insights into clear recommendations and strategic actions.
This fully remote opportunity offers significant autonomy, exposure to major international brands, and a performance-focused environment built around continuous improvement and long-term growth.

• Professional experience: Approximately 5+ years of hands-on experience in paid social advertising, particularly Meta Ads and Facebook Ads, with a proven track record of managing campaigns independently.

• Campaign management expertise: Demonstrated ability to launch, optimize, and scale paid social campaigns while managing substantial advertising budgets.

• Performance marketing knowledge: Strong understanding of campaign economics, profitability, ROAS, CPA, CTR, CPM, and other key advertising performance indicators.

• Analytical proficiency: Excellent analytical and problem-solving skills, with the ability to interpret campaign data, identify performance issues, and turn insights into actionable improvements.

• Google Analytics expertise: Practical experience using Google Analytics to assess advertising effectiveness, understand campaign performance, and support optimization decisions.

• Spreadsheet skills: Strong proficiency in Google Sheets or Microsoft Excel, including formulas, calculations, data analysis, and performance tracking.

• Reporting and presentation: Experience preparing performance reports and presenting findings, recommendations, and strategic decisions to clients or senior stakeholders.

• Communication skills: Advanced English proficiency (C1 or higher), with the ability to confidently lead meetings, explain complex performance metrics, and communicate with international clients.

• Ownership and autonomy: Ability to work independently, prioritize effectively, make informed decisions, and take responsibility for campaign results.

• Team collaboration: Experience working effectively with cross-functional teams and contributing to shared business objectives.

• Availability and commitment: Willingness to commit to a full-time, long-term professional engagement, primarily during European business hours, with occasional evening meetings to accommodate US-based clients.

• Additional advantages: Experience with TikTok Ads, Snapchat Ads, or other social advertising platforms; a background in performance marketing agencies or international B2C businesses; experience supporting US or UK clients; familiarity with Tableau or similar business intelligence tools; knowledge of marketing attribution and Marketing Mix Modeling (MMM); and experience with performance forecasting and advanced budget planning.