Digital Marketing Specialist

This role will focus on SEO, content optimisation, and website performance, with responsibility for managing updates in WordPress and coordinating with the internal IT/development team on technical requirements. You will also support CRM/email campaigns and assist with paid media activity.

The right candidate will have at least 3 years’ hands-on experience in SEO, content optimisation, and website management, with strong WordPress skills and the ability to work closely with technical teams.

• →SEO
  • →Conduct keyword research and optimise web pages, blogs, and landing pages.
  • →Monitor rankings, site health, crawl errors, and Core Web Vitals.
  • →Implement on-page SEO updates directly in WordPress.
  • →Work with IT/development on technical SEO (schema, redirects, site speed, indexing).
• →Content Optimisation
  • →Collaborate with the content executive to brief, edit, and optimise content for SEO.
  • →Refresh older articles and landing pages to improve performance.
• →Website Management (WordPress)
  • →Publish and update content in WordPress with correct formatting, metadata, and tagging.
  • →Manage plugins, monitor performance issues, and escalate to IT when required.
• →CRM & Marketing Automation
  • →Build and send campaigns in HubSpot and Brevo, integrated with Microsoft Dynamics.
  • →Manage workflows, lists, and segmentation.
• →Paid Media (Support Role)
  • →Assist with Google Ads and Meta campaigns.
  • →Optimise landing pages to improve conversion rates.
• →Analytics & Reporting
  • →Track organic traffic, rankings, and content engagement.
  • →Report on KPIs (traffic, CPL, CTR, conversions) using Google Analytics, HubSpot, and SEO tools.
  • →Recommend improvements based on data insights.

• Minimum 3 years’ experience in SEO, digital marketing, and website management.
• Hands-on WordPress skills (publishing, plugins, on-page SEO).
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar).
• Strong knowledge of content optimisation for organic visibility and conversions.
• Familiarity with technical SEO (schema, redirects, site speed, indexing).
• Experience with HubSpot plus exposure to Brevo/Dynamics.
• Analytical mindset with ability to build clear reports.
• Excellent English (written and spoken).

• Experience working with IT/development teams on technical site enhancements.
• Familiarity with Power BI or other advanced reporting dashboards.
• Industry experience in property, financial services, or fintech.

OneDome is a fast-growing property and fintech group in the UK, bringing together mortgage, protection, conveyancing, and wealth services into a single seamless home-buying and financial journey. With brands including OneDome, CMME, Coreco, Albany Park Finance, and Trussle, we are transforming how people move home and manage their money.

We are building a world-class marketing team to drive growth across B2C and B2B channels, and are now looking for a Digital & SEO Marketing Executive to join our Cape Town office.