Senior Demand Generation Marketer

• Own the inbound and marketing-sourced pipeline goals end to end. Your north star is to beat them every quarter, not just hit them.

• Turn our v1 programs into a machine. Own paid, HubSpot nurtures, the email calendar, and conversion across the funnel, testing, optimizing, and reporting on what’s working and why.

• Take integrated campaigns to market end to end, from webinars to gifting and account playbooks, partnering with Product Marketing and Content to make each one land.

• Sit with Sales on accounts and verticals. As TLDR moves to a vertical go-to-market, you'll influence the campaign strategy for each vertical and find creative ways for marketing to fuel outbound.

• Open new channels and audiences, including product-led and self-serve entry points that tap our subscriber base.

• Marketing-sourced pipeline grows every quarter, and you consistently beat the goal.

• Demand comes from more channels, more audiences, and more entry points than it does today.

• Sales sees marketing as a true partner on every vertical and key account.

• Our ad inventory is sold out across every newsletter at least a quarter in advance (thinking big!).

• 6+ years in B2B demand generation, owning a pipeline or revenue number.

• Hands-on experience running integrated campaigns across paid, email, web, and content, and doing your own attribution and funnel analysis.

• Understanding of email as a demand generation channel, with experience building, testing, and optimizing nurture and lifecycle programs.

• Nice to have: experience in media or advertising sales, product-led or self-serve motions, or selling to marketers.

• You'd rather own a number than a channel, and love having full creative control over hitting a goal

• You test, measure, and scale by default, and you're as happy killing a program that isn't working as launching a new one.

• You're dangerous with AI and automation and would rather build it yourself than wait on engineering, but you know when a program needs the human touch.

• You work in lockstep with Sales and think in accounts and verticals, not just leads.

• You speak data and can work closely with our GTM Engineering team: they build the infrastructure, you run the programs on top of it.
  
  

🤑 Compensation: Total cash at target is $207,000 - $321,500

• Inc story on how TLDR was founded

• Pricing and demographic information in TLDR’s latest media kit