Promotion/Social Media Specialist - KS95

United StatesNormalmid

MarketingSocial Media Manager

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Quick Summary

Overview

Contest & Promotion Management Coordinate and execute all on-air and online contests and giveaways. Manage winner selection, verification, paperwork collection, and prize fulfillment.

Technical Tools

MarketingSocial Media Manager

Coordinate and execute all on-air and online contests and giveaways.
Manage winner selection, verification, paperwork collection, and prize fulfillment.
Process contest-related documentation, including tax forms and check requests.
Track winner paperwork and ensure compliance with station, legal, and accounting requirements.

Maintain accurate records of prize inventory and distribution.
Monitor and respond to promotions email and phone lines.

Execute station events, appearances, and promotional activations.
Coordinate event staffing, logistics, and communication with sales, talent, and street team.
Create event materials, schedules, and briefing sheets.
Maintain event supplies, promotional inventory, and station vehicles.
Attend and support station events, including nights, weekends, and holidays as needed.

Create a station social media strategy for KS95. Provide actionable recommendations to enhance station/brand content performance, audience growth, engagement, and campaign effectiveness.
Assist with content planning and social media calendars, ensuring consistent and strategic messaging across platforms.
Coach and direct the team on best practices in social media posting by platforms.
Analyze social media, digital marketing, and audience engagement performance to identify trends, successes, opportunities, and areas for improvement.
Help execute sponsor and client deliverables across social media platforms.
Assist in promoting station events, contests, and community initiatives.
Stay informed on emerging social media trends across platform changes, algorithm updates, digital marketing best practices, and new advertising opportunities across TikTok, Facebook, Instagram, and YouTube.

Bachelor’s degree in Marketing, Communications, Public Relations, Event Management, or related field preferred; equivalent experience considered.
Strong understanding of major social media platforms, including Instagram, Facebook, TikTok, YouTube, and emerging digital channels.
Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics, Google Ads, or similar platforms.
Ability to analyze audience, social media, and promotional campaign data; identify what is driving engagement and results; and make strategic recommendations for future content, campaigns, and marketing initiatives.
Strong organizational and project management skills.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines simultaneously.
Strong customer service and relationship-building abilities.
Ability to work flexible hours, including evenings, weekends, and Holidays.

Nice to Have

~1 min read

Experience in radio, media, entertainment, promotions, marketing, or event coordination.
Familiarity with WordPress, VPromo, Asana, Audience, and Canva
Experience with contesting, prize fulfillment, and event logistics.