Social Media Content Creator

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.

We’re seeking a creative Social Media Content Creator to produce video content for Duolingo’s presence on TikTok, Instagram Reels, and YouTube Shorts. As a core member of our growing Marketing team, you’ll create entertaining, educational content that brings our brand and characters to life. You’ll take ideas from concept through production, collaborate across teams, and use performance insights to make each creative experiment stronger.

• Create entertaining, distinctive social content that audiences want to watch and share.
• Develop fun, educational content that supports Duolingo’s mission and makes learning feel engaging and accessible.
• Conceptualize, script, storyboard, shoot, and edit short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Create content for campaigns ranging from creator collaborations to stories featuring Duolingo’s animated characters.
• Partner with Social, Brand, Design, Product, and other teams to support product features, launches, courses, podcasts, and company initiatives.
• Run short-form content experiments, analyze results, and apply what you learn to future work.
• Monitor platform trends and audience behavior to identify timely opportunities that fit Duolingo’s brand.

• A portfolio of social-first video work that demonstrates strong creative judgment and end-to-end execution.
• 2+ years of experience creating social content for a brand, organization, agency, or established creator channel.
• Experience producing short-form video, from concept and storyboarding through shooting and editing.
• Proficiency with native social creation tools and video-editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
• A strong understanding of TikTok, Instagram Reels, and YouTube Shorts, including how audience expectations differ across platforms.
• Experience using content-performance data to evaluate creative work and guide future experiments.
• The ability to identify relevant trends and respond quickly while protecting brand voice and quality.
• Clear communication skills and experience collaborating with creative and cross-functional partners.

• Proficiency in more than one language.
• Experience creating content with characters, mascots, or established brand intellectual property.
• Experience performing on camera or directing on-camera talent.
• Motion graphics, animation, or design skills.